Training

Anyone working with families and children, whether that be as a manufacturer, a business services agency, an activity provider, or even an educational institution, needs a workforce with a thorough understanding of their target audience. Obviously, this is the case for any business, but it’s especially important when dealing with the next generation.

Fundamentally Children’s team of independent experts is best placed to offer training and support to any and all of these organisations. So whether you need training on the general ages and stages of development, or a more specific area of child development, parenting, or play, we can design a training programme to meet your requirements.

Putting training at the heart of your business will mean that your staff have their fingers on the pulse of what is happening in day to day family life, and that will put your business or organisation streets ahead of the competition and provide the best possible service to your customers or clients.

Fundamentally Children offer informative, fun and entertaining training programmes which will provide your staff with a solid background and understanding in your target audience.

 

What we have to offer

 

Toy Companies & Inventors

When creating new products, or revamping existing ones, it’s important to understand exactly what stage of development the target audience is at. Designers, product managers, brand managers and anyone else involved in the process will produce the best products if they understand the key processes a child is learning at that given stage, how they are playing, what they are playing with, and how play is impacting their learning. It’s also key for sales and marketing staff to have this understanding, in order for them to best communicate your product lines. We can provide training for any or all of these staff and give them a clear understanding and solid background in this area.

App Companies

When creating new products, or revamping existing ones, it’s important to understand exactly what stage of development the target audience is at. Designers, product managers, brand managers and anyone else involved in the process will produce the best products if they understand the key processes a child is learning at that given stage, how they are playing, what they are playing with, and how play is impacting their learning. It’s also key for sales and marketing staff to have this understanding, in order for them to best communicate your product lines. We can provide training for any or all of these staff and give them a clear understanding and solid background in this area.

Brand Managers & Creative Agencies

In order to fully communicate your clients’ new launches and product lines, it’s important to fully understand their consumers. This enables your materials to resonate with parents and children, and ultimately to interest them in the product or service. We can provide training for your staff to ensure that all of your communications are on point when you are talking about children and families, be it general information, or more targeted to specific client areas.

Being able to communicate confidently and knowledgeably about the children your brand is aimed at, their development, their learning, their play and their families, will put you head and shoulders above your competition. Consumers want to know that you are providing suitable, fun, educational products and that you understand them and their needs. We can provide training for you and your team to put you in a better position to communicate your brand to your consumers.

Inventors

All great ideas need research and knowledge to flourish. We can provide you and your team with a full and thorough understanding of the children you are marketing to. This could mean you making the tweaks to your product which make it a winning launch. Or it could mean that your communications are on point when selling to retailers and give you the edge you need. The training provided by Fundamentally Children can be targeted or more general, depending on your needs and requirements.

Corporates

If you work on any level with children and families, be they your key audience, or just a part of the bigger picture, a full understanding is essential. You could be a bank, designing family or child accounts and needing the knowledge to clearly market your product. Or perhaps you are a school who needs to educate and help the parents or children in a specific area. You could be a shopping centre who is looking to improve your services to attract family shoppers. The list is endless, but we can help to train you and your staff on child development, play and parenting, in order to help you better and more easily reach your goals.

Consultants

Understanding children is what will win you clients in the children’s industries, and ultimately keep them. Fundamentally Children can offer you training in any or all areas of child development, play and parenting, giving you the knowledge you need to speak confidently and expertly to your existing and potential clients, and enabling you to refine your consultancy to their specific needs.

Children’s Activity Providers

When creating and planning activities and classes for children and their families, it’s key to understand each age group that you are working with and where they are in terms of development. This will help you to make classes fun, entertaining and help to develop skills, and ultimately to keep your clients returning. We can offer bespoke training for your area of activities and target age group, giving you a clearer understanding of children and their families.

 

What our clients think

“Dr Gummer’s motivational talk to our sales team and product designers energised the whole workforce and helped them understand the needs of the end users of our play equipment – children. She was knowledgeable and approachable and presented the information in an interesting and engaging way”.

“The seminar presented to us on Kids’ Tablets and Online Safety was very well received. It was extremely informative and provided practical advice on a range of important topics. Following the feedback we received from parents and requests from those who missed the first performance we are keen to get Fundamentally Children back to present this and other seminars to us in future”

 

Show Buttons
Hide Buttons