Here is what our Clients have had to say about Working with Us!
“Thanks to Fundamentally Children we could approach our new AR project with confidence. We were able to get really creative with our ideas while avoiding the costly mistakes that other developers have made in the past.”
Brand Licensing Team
“It was great to be able to access the expertise within Fundamentally Children to inform the First Steppers strategy… Amanda and the team were thorough and professional throughout and we really felt the benefit of having them on hand through the project to support us. Amanda presenting the findings at various media and industry events added real credibility to the concept.”
Global Brand Director, DHX
“We’ve been working with Fundamentally Children on several projects in the past year and we find their help tremendously helpful establishing out business in the UK!FC’s team is very professional, dedicated, flexible and supporting. They were very committed to the project, as if they were part of the Tiggly team, and managed to get us reviews, feedback and support in a very tight timeline with great success! We couldn’t have asked for better partners to accompany our launch in the UK.”
Marketing Manager at Tiggly
“Not only does Dr Gummer understand the market really well, she is extremely creative and full of ideas about how to improve products ensuring they are appropriate for their audience. Her obvious strength is her knowledge of child development but she is also adept at understanding commercial aspects…. we wouldn’t hesitate to recommend her.”
We really enjoyed the Fundamentally Children team joining us for the day, all of the team were polite, friendly and engaged so well with customers and their children. It created a great atmosphere in the toy department at a time where shopping for toys can be stressful for parents. I would welcome the team again anytime as their knowledge and customer service was a warm addition to the department.
Section Manager at John Lewis, Cambridge
“There is no question that the Good Toy Guide carries a quality logo and I think in this market it is so competitive, so to know that you have been independently review by an organisation like Fundamentally Children can make a big difference and give you a big competitive advantage. We were really excited that we got a Recommended by the Good Toy Guide; we can now put that logo on the website and on the packaging.”
MD, Games to Get
On behalf of everyone here at Dr. Panda, I want to take a moment to thank you for your recent review of Dr. Panda Cafe, and for getting the review live so promptly! We’re really pleased with the review and are very grateful to you for rating our game so highly. So far sales are looking good and we’re able to track who from our customers has reached the app via your review! It’s been a pleasure to work with Fundamentally Children, and we hope to do so again on our upcoming projects in the near future.
“Dr Gummer was employed by the V & A Museum of Childhood as a consultant child psychologist to find out if the Museum’s displays are effectively communicating their intended learning outputs to visiting audiences and to explore ways of engaging visitors more meaningfully to enhance the value placed on the visit by visitors. It was a pleasure working with Dr Gummer, who was professional and knowledgeable, as well as personable…I would happily recommend Amanda and Fundamentally Children.”
V&A Museum of Childhood
“The team just wanted to say a big thank you for the kind mention of our app in your ‘Top Language Apps’ and ’12 Apps for Christmas’ features . We saw a sharp increase in sales this week and we feel your support helped”
Social Media Manager, Pacca Alpaca Apps
“We love to work with Fundamentally Children. They are a very professional team with a deep understanding of children and new media. Plus, our partnership helped us to get noticed in the UK. We saw a significant increase in our Facebook and Twitter fans. We highly recommend their services!”
Marketing Manager at Edoki Academy
“The Team at Fundamentally Children have played an invaluable part in the creation of the new Happy Studio. Their experience and insights into children, child development, toys, play and apps have enabled us to create games that are great fun for children to play whilst supporting child development. The insights they have gathered through qualitative research and play testing with children and parents have been instrumental in steering development in the right direction. They have impressed us and our client throughout, often working to extremely tight timescales. Their involvement remains a key part of the ongoing project. They are a pleasure to work with and we have already recommended them for other projects within R/GA. “
Group Account Manager, R/GA London
“We have worked with Amanda since 2004 on a variety of projects and have always felt that the service received was very valuable. By providing insight into and understanding of the developmental characteristics of our target markets we have been able to develop well thought-through ranges and plan successful marketing campaigns. As well as evaluating our products Amanda has been a very useful sounding board for ideas and her efficiency and professionalism make her a pleasure to work with.We hope to continue to work with Fundamentally Children for a long time to come”.
“I cannot hesitate to recommend that toy creators, app developers and others speak to Fundamentally Children, should they have a need for quality, in-depth quantitative and/or qualitative tester feedback on their products. It’s helped us no end!”
Game Producer at Animin
“We enjoy using the Good Toy Guide logo because it is a valued, established stamp of credibility and helps us stand out in a crowded market.”
UK PR Manager at Bananagrams
“[Dr Amanda Gummer] provides expert advice to our readers on childcare issues, responding both to questions and writing longer features on some of the tangled problems parents face when trying to balance work and family life. She always gives a prompt and considered response to questions and her sound advice, based on years of experience, is very much appreciated, particularly with regard to choosing the right childcare, an issue where guilt and anxiety lurks at every corner”.
“Amanda has a unique outlook on the role of parents that helps to release them from the pressures and guilt of what they SHOULD do and allow them to enjoy the mundane day to day aspects of family life. Both her background in child development and experience as a mother informs her work and gives her great empathy for parents. She is a pleasure to work with”
The Parent Company
“We were delighted to be included on The Good Toy Guide’s stand at Toy Fair. Not only was it a fantastic endorsement for our products to be showcased at the fair, but we also benefited from a huge amount of support before, during and after the show. Because Dr Gummer and her team have a thorough understanding of the educational benefits of our products, they were excellently placed to promote them to the relevant influencers and buyers at the show.”
Director at Skinny Sketcher
It’s been one of the best run and thorough testing processes we’ve been a part of.All your suggestions have been really helpful, and I know the product will be better because of Fundamentally Children’s role on the project. Long may that continue, and for the testing become more integrated into our development process generally.
Creative Director at Preloaded
“Dr Gummer’s motivational talk to our sales team and product designers energised the whole workforce and helped them understand the needs of the end users of our play equipment – children. She was knowledgeable and approachable and presented the information in an interesting and engaging way”.
“Amanda’s research is thorough and insightful.Her relaxed and friendly approach belies the professionalism that she brings to her work.Her ability to quickly grasp the issues and provide innovative and effective solutions really helped us to move forward with our product development and we look forward to continuing to work with Amanda and Fundamentally Children in the future”.
“Children seem more eager to engage with difficult concepts when they are presented in a fun app and it’s great for personalised learning but finding good apps would be time consuming and ad hoc if it wasn’t for the Good App Guide”
Headteacher at Sherrier Primary School
“Amanda’s research is thorough, balanced and provides invaluable insights into how our products are perceived by both adults and children. We particularly admire how she is able to present complex scientific thinking in a practical way that we can use to improve our new and existing products”.
“Egmont briefed Amanda on the hoof for an exciting new project to research non-consumers based on the Blue Ocean theory. Amanda devised a research programme that fulfilled our expectations in a tight schedule and tight budget”
Egmont Kids Media
”I have worked with Amanda on a number of projects and have always been impressed with her pragmatic approach and understanding of children and families. I hope to continue to be able to work with Fundamentally Children in the future”.
Child Marketing Expert
“The seminar presented to us on Kids’ Tablets and Online Safety was very well received. It was extremely informative and provided practical advice on a range of important topics. Following the feedback we received from parents and requests from those who missed the first performance we are keen to get Fundamentally Children back to present this and other seminars to us in future
Deputy Head, Seer Green CE School
“Amanda helped us revamp our educational catalogue and understand the developmental benefits of our products so that we could communicate these benefits effectively to schools and nurseries. I was particularly impressed with her efficiency and professionalism as well as her knowledge of the products”.
“Thank you so much for coming to speak at our Seminar Amanda. It was a pleasure to meet you, and your talk was fascinating. You gave us much to think about, and certainly stimulated a great deal of discussion. You could see that our members were very interested in what you had to say, and the discussion continued over lunch. I could easily relate the issues you raised to my own grandchildren as could others. It was a very successful Seminar, and thank you again for contributing to it.”
“Fundamentally Children produced a detailed, well-structured study which was on point with our brief. They also contributed their own innovative ideas for the project, whilst maintaining good communication with us throughout the process.”
The British Toy & Hobby Association