DHX First Steppers is a new subcategory for the younger end of preschool that will support the socio-development and entertainment needs of youngsters aged 6 months to 2-and-a-half years.
Dr Amanda Gummer, Founder and MD of Fundamentally Children, commented: “ITRA provides a great opportunity to bring together scholars from a wide range of backgrounds to explore the toy industry.
Dr Gummer looks at some of the potential problems which surround licensed products as a result of non licensed products and offers her tips to avoid these.
We look at whether TV ads are the best way to spend one’s budget or if it’s time to reallocate more of this money onto more diverse campaigns
Learning to Read and Write are fundamental life skills. In this piece, we’ll look at some products that will help children learn these crucial skills.
We’ll be looking at a host of products out there, which we believe to be useful in supporting a child’s development and easing them into primary school.
We’re looking into the importance of a balanced play diet for children and what toymakers and developers should consider when creating educational toys…
Our latest Expert, Independent Tips from the Good Toy Workshop offers up some advice for Toymakers to consider when developing travel toys for kids.