It’s notoriously over-crowded, competitive and filled with potential for new advances with technology, segmentation and redefinition. Toy News takes a closer look at the evolving pre-school space and where it’s heading towards
The best gifts for 8-year-olds help them engage in elaborate fantasy play … and, hopefully, bury their noses in good books.
With the Summer Holidays now over, a new debate as to whether the break should be cut is gaining momentum, with some areas trialling spreading it out over the year.
Part 2: Inclusive, Creative & Interactive Media The way consumers access media has evolved enormously and with it, children’s expectations have changed dramatically too. Children are now much more in control of the media they access, playing and watching with more freedom than ever before. We’ve already looked at the challenges this raises in
-> Continue reading What’s next for the children’s media industry? – CMC Series pt.2
Dr Amanda Gummer explains why it may be best to wait for children to lead the discussion surrounding gender than teaching it in schools
Part 1: Children’s media legislation Over 70 years ago, the first children’s T.V. programme was broadcast in the UK – Children’s Hour. Fast forward through years of Watch With Mother, Blue Peter and Byker Grove and we hit the 21st century hard. Children are no longer limited to sharing channels or even a screen
-> Continue reading What’s next for the children’s media industry? – CMC Series pt.1
Dr Amanda Gummer appeared on the Victoria Derbyshire show to share her thoughts on news that one school is going against the grain in allowing parents to take children out of school during Term-Time
Dr Amanda Gummer shares her views on new reports that primary school children are attending lessons unwashed and in dirty clothing due to hygiene poverty issues.
Dr Amanda Gummer shares insight into why even as adults we are into the huge phenomenon that is…Dinosaurs!
Dr Amanda Gummer explains the benefits of play dates and why it doesn’t need to cos a fortune to host a child’s friend