How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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Building your brand credibility

Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
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Making the most of experiential marketing opportunities

In an increasingly digital world, the benefits of experiential marketing are huge – getting your products into the hands of your target audience is a great way to generate a buzz. But experiences are expensive so how can you make sure you’re maximising your ROI? The team at Fundamentally Children has delivered a range of
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The Power of Experiential Marketing

The budget of a marketer has a long way to stretch. With new digital options presenting themselves constantly, alongside the more traditional, yet still effective methods, it can be difficult to decide where best to focus spend.     Gone are the days when a TV ad scheduled across children’s channels put your product top
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How to use the Good Toy Guide stamp to its full advantage

  Reviews are a popular and effective means of marketing products. Here at Fundamentally Children, however, our product evaluations are more comprehensive than a simple review. Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun,
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