A new study has revealed that although children are viewing more than 160 ads per week, their exposure to age-restricted products is on the decline.
After the crazy toy fair season, Q2 is the period where all the plans kick into action and this year has been busier than ever. Here are some key updates – it’s exciting times, so do get in touch to find out more and get involved The Good Toy Zone
-> Continue reading Fundamentally Children – Quarterly Update – Q2 2018
The forward-looking bunch at Fundamentally Children have taken a pro-active approach to Brexit. They are expanding internationally (outside of Europe) to make the most of new opportunities and reduce their reliance on European and UK companies, whilst staying true to their roots and supporting their existing clients. Dr Amanda Gummer, founder and
-> Continue reading The Fundamentally Children approach to Brexit
Dr Gummer looks at some of the potential problems which surround licensed products as a result of non licensed products and offers her tips to avoid these.