Meet the team – Tracey Devine-Tyley

Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey…     1 – Could you tell us a bit about your background
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Meet the team – Kerstie Mehmel

In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…    
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Meet the Associate – Penelope Ball

This instalment of ‘meet the associate’, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, finds out more about our Special Educational Needs expert, Penelope Ball…     You can find out more about the Associates Network here   Over to Penelope…   1 – Could you
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Meet the Associate – Erika Brodnock

In this instalment of the Meet the Associate series, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, we are chatting to Erika Brodnock     You can find out more about the Associates Network here   Over to Erika…   1 – Could you tell us
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Meet the Associate – Vicki Thomas

In our latest ‘meet the associate’ article, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are having a natter with Vicki Thomas     You can find out more about the Associates Network here   Over to Vicki…   1 – Could you tell us a bit
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Building your brand credibility

Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
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Meet the team – Rebecca Alfandary

The fourth person to take the ‘Meet the team’ hot seat is Rebecca Alfandary, who works in Business Development in the nursery and education sectors. Rebecca joined the team at the end of 2018 and has hit the ground running, building great relationships with exciting new clients, and brings her extensive knowledge of the education
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Meet the team – Lauren Archer

In our third ‘meet the team’ article, we are getting to know our marketing and events coordinator, Lauren Archer a little better. Lauren joined Fundamentally Children as the executive assistant to the CEO, but quickly became an indispensable member of the team, showing skills in sales, organisation, marketing and so much more. She organises all
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Meet the team – Anna Taylor

In the second of our ‘meet the team’ articles, we are chatting to Fundamentally Children’s wonderful researcher, Anna Taylor. Anna is a psychology graduate and writes many of the expert child development articles and advice pieces for our consumer site and the wider media, while also working with our play partners to test Good Toy
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Meet the team – Oomar Mauthoor

We’ve recently been introducing you to some of the Fundamentally Children Associate Network here on the blog, and now it’s time for the team in the office to take the hot seat. First up is our fabulous digital editor, Oomar Mauthoor. Also known as the king of SEO, social media algorithms, and anything else tech
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