Toy Submissions

At Fundamentally Children, our product evaluations are more comprehensive than a simple review.

Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun, skills development and ease of use.

And research has shown that three-quarters of 25-30 year-olds believe the Good Toy Guide accreditation represents a good quality product. Consumers described the Good Toy Guide accreditation as safe, quality, reassuring, and reliable. Furthermore, three-quarters of consumers will sometimes or often consider a product’s accreditations when purchasing.

Toy Submission Cost: £250 + VAT


What does my Submission Fee cover?

  • Independent evaluation will be carried out by children and professionals.
  • If successful, your product will receive a permanent listing in the Guide, featuring on the home page's 'recently added' carousel. It will also include social media coverage comprising of 1x Tweet, 1x Facebook post and 1 Instagram Post about the review, etc.
  • You will also be able to use our Stamps of Endorsement to use on both Digital and Physical assets, such as the product's packaging or on your website.
  • If unsuccessful, a 1-page report will be sent to you explaining why the product failed to meet the criteria for inclusion in the Guide and an invitation for a free retest if significant changes are made within 6 months of receiving the report.





Please send TWO samples through to (FOUR samples for non-reusable, for example, craft products):


UK Submissions

Fundamentally Children
Albany Chambers
26 Bridge Road East
Welwyn Garden City


US Submissions

The Good Toy Guide Testers
Teach Team
612 e campus drive, apt A1,
IL, 62901,


If you are unable to see the Toy Submission form below, please click the button to 'Submit Your Toy' through an alternate form (shown above).

If you have any queries about our App / Toy / Product Evaluation Services, please refer to our FAQs




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