Marketing budgets are getting stretched further and further now that we have so many media channels, and advertising on any level can easily take out a big chunk from the pot. With costs for creative, editing, and airtime all fairly high, some companies simply can’t afford to add ads to the mix.
Fundamentally Children is now offering a shared advertising option. We create a 30” digital ad, with Good Toy Guide or Fundamentally Children branding (dependent upon the companies taking part), and we include up to five products which have been tested and endorsed by us. The ads are then run either on digital platforms or on TV, depending on budgets and preferences, to a highly targeted audience.
Sharing advertising in this manner provides a wide range of benefits to our clients. Firstly, your products are being presented by independent experts, giving a more trusted and objective view. Secondly, costs are considerably lower, as they are shared between all companies involved, as well as ourselves. And thirdly, it takes out all of the time and effort of your creating your own ad campaign.
What we have to offer
Toy Companies & Inventors
Add your Good Toy Guide endorsed product to a shared ad campaign, for a fraction of the price of a single product ad, and have the independent experts at Fundamentally Children present your lines to your target consumer.
Add your Good App Guide endorsed product to a shared ad campaign, for a fraction of the price of a single product ad, and have the independent experts at Fundamentally Children present your lines to your target consumer.
Brand Managers & Creative Agencies
Shared advertising with us, is a great way to offer your clients value for money and still provide an advertising element to the campaign, despite budget restrictions.
Getting your brand in front of your target audience using shared advertising is a great way to cut advertising costs, and increase awareness while improving consumer perceptions of your brand by partnering with a trusted team of independent experts.
The cost of advertising is often prohibitive for new companies, so by joining forces with us and other like-minded firms, you can increase visibility of your new product without the hefty price tag, while adding in the trusted opinions of our team of independent experts.
Examples of our Work
Pre-Christmas digital ad campaign
Our inaugural shared advertising campaign ran in November 2017 to raise awareness of brands during the pre-Christmas selling period.
The ad ran in a YouTube pre-roll campaign, through a promotion on the Fundamentally Children Facebook page and via a fully integrated package on the KidsCast platform.
It reached in excess of 1.25 million targeted consumers during the Christmas period, offering audiences an expert, unbiased, virtual personal shopper for kids’ toys.