Retail Play Days

The ease and convenience, as well as the competitive prices of shopping online, are steadily migrating sales in most sectors to eCommerce channels. But toys and children’s products is a sector which we believe thrives in a brick and mortar environment, especially one that adds some experiential marketing to entertain and excite consumers.

At Fundamentally Children, we believe that experiential marketing is key to the success of products and stores. Getting products into children’s hands, and helping them to enjoy, their parents to understand, and everyone to experience the product, is a winning campaign.

We work with a number of retailers and brands to create Retail Play Days, where our team of experts set up a number of demo products for customers to come along and play with and try before they buy. The team are on hand to offer unbiased, expert advice and opinions about the toys, providing an independent, trusted support for parents.

The Play Days have been shown to improve footfall into stores and ultimately sales, as well as creating a buzz in stores during key periods.

 

What we have to offer

 

Toy Companies & Inventors

If you have a product in the Good Toy Guide, which is stocked at the retailer we are working with, we can take along samples of your lines to share with families, objectively highlighting the benefits and USPs of the toys.

App Companies

If you are looking to gain extra exposure for a client with lines in the Good Toy Guide, we can take along samples of their lines to share with consumers. We will explain the benefits and USPs of the products and let families play with, and enjoy them.

Brand Managers & Creative Agencies

If you are looking to gain extra exposure for a client with lines in the Good Toy Guide, we can take along samples of their lines to share with consumers. We will explain the benefits and USPs of the products and let families play with, and enjoy them.

Retailers

Hosting a Retail Play Day in your venue will help to increase footfall into the store, improve awareness of your offering, and ultimately increase sales. The marketing and PR surrounding the event can also help to build your business’ brand within the local and wider communities.

 

Examples of our Work

John Lewis – We have carried out a number of fully interactive four-hour sessions for John Lewis, along with staff training, and a media spotlight and advertising campaign, before, during, and after the event. On our most recent play days for John Lewis (Cambridge), they saw an 8.1 per cent increase on sales. John Lewis was a finalist in the Progressive Preschool awards 2015 for hosting the Fundamentally Children play day.

 

What our clients think

“We really enjoyed the Fundamentally Children team joining us for the day, all of the team were polite, friendly and engaged so well with customers and their children. It created a great atmosphere in the toy department at a time where shopping for toys can be stressful for parents. I would welcome the team again anytime as their knowledge and customer service was a warm addition to the department.”

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