Brief & Background
Highlight PR were creating a campaign for their client, Epoch Making Toys for the Sylvanian Families brand. They were looking for experts to develop a parent survey to support the activity, looking at what parents consider to be the best investment toys when looking at those with the best long-term play value vs cost.
Once the research was complete, Highlight PR also wanted to use an independent expert media spokesperson to support the findings and help garner media coverage in the lead up to Christmas.
Summary of services provided
- Quantitative research with parents, including the design of the survey and engagement of respondents
- Expert consultancy to design the survey
- Expert media spokesperson provided for radio interviews and written comment
How we helped
- We designed a survey to collect statistics which Highlight PR would be able to go on and use to create a list of the top 10 investment toys for under 10’s based on parent opinion
- Dr Amanda Gummer took part in radio interviews to support the PR campaign with an independent, expert voice, adding context to the survey data with insight into parent’s choices