Playmobil – Marketing and Market Research

Brief & Background

Playmobil wanted an experiential marketing event to launch their new Ghostbusters range. Having participated in the Fundamentally Children stand at the Three Foot Festival for the last two years, the Playmobil team knew that this was the perfect venue to get the new product into the hands of children and compare the children’s engagement with the Ghostbuster range against their other more established ranges.

Summary of services provided

  • Experiential marketing and expert endorsement to 13,000 targeted consumers
  • Guided play and product demonstrations
  • Social media campaign surrounding the event

How we helped

Partnering up with Fundamentally Children for events such as 3 Foot People Festival, adds weight to any marketing campaign. Our independent endorsement adds value to the showcased products and the team of on-hand experts to demonstrate and answer parent’s questions makes this opportunity invaluable.

The team at Fundamentally Children liaised with the organisers of the festival and ensured it’s smooth running. Playmobil were able to see how children engaged with their toys first hand, and gauge the response to brand new ranges. As the main partner, Playmobil also benefitted from significant social media coverage before, during and after the event.

Talk to us about how we can help showcase your products online and at consumer events like the 3 Foot People Festival to your target audience

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