Brief & Background
Our Balancing Play research discovered that almost two thirds (60 per cent) of children aged one to four don’t spend enough time playing games.
To promote a selection of their board and card games, Orchard Toys sponsored an expert article as part of our Balancing Play campaign, to benefit from the product placement.
The sponsorship was an obvious fit with the products Orchard Toys offers and therefore the placement looked natural.
Summary of services provided
- Brand support through editorial content
- Expert quotes and content tying into topical research findings to help engage readers
- Independent, expert endorsement of products
- Social media promotion of the article to engaged, targeted audience
How we helped
The sponsored article was shared across all of Dr Gummer’s Good Play Guide’s social media platforms, reaching over 26,000 members of our highly targeted and engaged audience. This represents a total reach which was 32 per cent higher than our guarantee of 20.000.
In turn, the article and promotion boosted traffic to Orchard Toys’ Good Toy Guide reviews for the featured products by over 50 per cent. This shows that as a result of reading the article, readers were interested in the products and what the expert reviews said about them. It also helped to further boost the value of Orchard Toys’ related Good Toy Guide accreditations.