Gone are the days when a TV ad scheduled across children’s channels put your product top of Christmas lists. Children are across so many platforms now and messages are easily diluted.
The answer? Get your product directly into children’s hands. Experiential is becoming fundamental in children’s brands’ success.
Events bring the all-important interaction with your products and your brand. Experiencing products forms an emotional connection for consumers – if they enjoy playing, your brand will carry a positive connection, and by engaging all senses, you will help to keep your company forefront of consumers’ minds. Adding independent experts like our team, who are already trusted by parents to the mix, really helps to boost credibility.
Fundamentally Children offers a range of experiential services, enabling brands and consumers to engage with their target audience. So get on board with our events calendar, or create one of your own with us, and get parents and children talking about your products.
What we have to offer
Toy Companies & Inventors
We have a range of consumer events that toy companies approved by the Good Toy Guide can get involved with. Firms can include their products on the Fundamentally Children stand for families to play with and learn about in a fun, relaxed environment, with the extra endorsement of the FC team.
We have a range of consumer events that app companies approved by the Good App Guide can get involved with. Firms can include their products on the Fundamentally Children stand for families to play with and learn about in a fun, relaxed environment, with the extra endorsement of the FC team.
Brand Managers & Creative Agencies
Our events can help to add a fun, engaging element to your PR campaign, including experts in child development into experiential marketing to give your client’s products a real boost.
Enhance the profile of your fledgling product or brand by getting involved with our consumer events. We can introduce your lines to your target audience and get that all important word of mouth marketing started for an affordable price.
We can bring the magic to your store, creating a fun, engaging play day in your shop. These events have been proven to increase footfall and sales, as well as creating a fun inviting environment for your customers.
Examples of our Work
Playmobil – Playmobil wanted an experiential marketing event to launch their new Ghostbusters range. Having participated in the Fundamentally Children stand at the Three Foot Festival for two years previously, the team knew that this was the perfect venue to get the new product into the hands of children and compare the children’s engagement with the Ghostbuster range against their other more established ranges.
Tomy – The team at Tomy wanted to gain some insight into the appeal of their new Aquadoodle Super Colour Deluxe, so they used visitors to the Fundamentally Children stand at the 3Foot People Festival to gauge reactions, providing a cost-effective way of conducting the research and filming the parents.
John Lewis – There were a number of aims in place when John Lewis commissioned Fundamentally Children to run a series of Play Days in-store – to enhance customer experience, to upskill their staff with product knowledge, and to help create a fun atmosphere in store. The play days also proved to increase footfall and sales in the toy department.
What our clients think
“We really enjoyed the Fundamentally Children team joining us for the day, all of the team were polite, friendly and engaged so well with customers and their children. It created a great atmosphere in the toy department at a time where shopping for toys can be stressful for parents. I would welcome the team again anytime as their knowledge and customer service was a warm addition to the department.”