Evaluation and Accreditation

Reviews are an essential part of any marketing plan, but comprehensive evaluation by experts in child development and play, as well as by children themselves, will make your reviews, and in turn, your products, stand out from the crowd.

Our rigorous evaluation process means that the Good Toy or App Guide stamp of approval is highly sought after in the industry, as well as well recognised and trusted by parents. Products which meet our criteria are awarded a place in their relevant guide, and the use of the stamp, which can be leveraged across packaging, PR, retail, events and much more, giving your brands a real point of difference.

Having a product in our guides, also opens up a range of new services from us, including experiential marketing, expert articles, online campaigns and more. All of this at such a reasonable cost, that you can’t really afford not to submit your lines for evaluation.

 

What we have to offer

 

Toy Companies & Inventors

We can evaluate and endorse all toys, offering a comprehensive report, scores in key categories and, if the criteria is met, a place in the Good Toy Guide, and the use of the sought-after stamp of approval. We are also able to carry out testing on prototypes and first issues to help iron out any teething problems and allow you to launch with an extra bang.

App Companies

We can evaluate all children’s apps, offering a comprehensive report, scores in key categories and, if the criteria are met, a place in the Good App Guide, and the use of the sought-after stamp of approval. We are also able to carry out testing on prototypes and first issues to help iron out any teething problems and allow you to launch with an extra bang.

Brand Managers & Creative Agencies

We can provide accreditation for your client’s products to help add extra weight to your PR campaigns, and add an extra string to your campaign bow.

Inventors

We can work with you on prototype products, or final articles to add an expert accreditation to your fledgeling brand, helping to gain visibility with buyers, toy manufacturers and consumers alike.

 

Examples of our Work

Games to Get – We provided evaluation and accreditation for Games to Get’s new card game, Sussed!, along with an endorsement video for use in their marketing campaign.

Ingenium Games – We provided product evaluation and accreditation ahead of Ingenium games’ Kickstarter campaign.

Mookie – We provided product evaluation of their new brand, Pebli, ahead of launch, along with a range of consultancy and research services.

 

What our clients think

“There is no question that the Good Toy Guide carries a quality logo and I think in this market it is so competitive, so to know that you have been independently review by an organisation like Fundamentally Children can make a big difference and give you a big competitive advantage. We were really excited that we got a Recommended by the Good Toy Guide; we can now put that logo on the website and on the packaging.”

“On behalf of everyone here at Dr Panda, I want to take a moment to thank you for your recent review of Dr Panda Cafe, and for getting the review live so promptly! We’re really pleased with the review and are very grateful to you for rating our game so highly. So far sales are looking good and we’re able to track who from our customers have reached the app via your review! It’s been a pleasure to work with Fundamentally Children, and we hope to do so again on our upcoming projects in the near future.”

“We enjoy using the Good Toy Guide logo because it is a valued, established stamp of credibility and helps us stand out in a crowded market.”

 

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