January 8, 2016

Endorsement & Brand Support

Having your products evaluated by the Good Toy Guide or Good App Guide is just the beginning. Following endorsement, we support products and services through wide reaching media opportunities where our independent expertise is valued and in demand.

Talk to us about your priorities and we will work with you to maximise the impact of our endorsement.

Talk to us about:

Bespoke Services

We believe in the power of relationships and take time to understand your needs. With our portfolio of services we are able to create packages of support for your brands that deliver impressive results across a range of requirements and budgets.

CAA Assessment

Whether you offer a baby music class or lessons in Taekwondo, we work with Children's Activity providers towards achieving accreditation for your activity through the CAA.

Find out more about the CAA here.


Need a child psychologist to provide insights on your project? A children's UX expert to steer design? Desk research to support your direction or message? Or an independent expert to bring in the child's perspective? Talk to us about how we can help.

Find out more about how Dr Gummer helped Danone here.

Evaluation & Accreditation

Submit your product to the Good Toy Guide or Good App Guide for evaluation by our team of trained Play Club Partners and in-house experts. The highly sought-after stamp of approval is only awarded to products that make our criteria.

Visit the our website to see some examples of our reviews.


Engaging with us for experiential marketing at consumer events or showcasing your products to the industry, provides cost effective exposure with the added benefit of our independent endorsement. 

Find out more about how we partner with companies at events.

Expert Editorials

Our integrity is unwavering but whilst you'll never put words in our mouth if our testers' feedback and expert insight support your messages we’ll write content that will resonate with your audience to add weight to your campaigns.

Read some of our articles here.

Expert media spokesperson

If your product is endorsed by us, our media-friendly experts can add credibility to your campaign across all media platforms and live events. We are also invaluable in managing potentially damaging tabloid hype.

Find out more about how we helped vTech.

Online Media Services

If you’re interested in boosting your online presence, talk to us about our social media packages and accessing our fan base.

View our online services here.

View our Online Services here

Pre-production services

We support products at all stages of development, from concept through prototype to finished product. We can lend our endorsement and expert voice to your investment campaigns and make strategic introductions to help get your product off the ground.

Retail Play Days

Be a focus of one of our retailer Play Days and reap the rewards. Join us at leading stores either on an exclusive or collaborative basis and watch your sales increase as our experts communicate the developmental benefits of your products direct to consumers.

Read up on our previous Play Days here.


We regularly conduct seminars for parents via schools, corporates and other organisations on subjects relating to child development, play, parenting, technology for children and children's apps, including 'Parenting in the digital world', 'Preparing for Primary' and a host of other topics.

Shared Advertising

We know that advertising is expensive and time consuming - we can help to improve your ROI and increase trust in your brand through shared advertising opportunities, showcasing your products alongside our well respected expert voice on digital, national and local media platforms.

Watch our 2017 Christmas advert here.


We offer training in a range of areas from training toy retail staff in pitching the benefits of approved products to training development teams on the ages and stages of development. We can tailor training to up-skill your team in a wide range of areas - just ask

Find out more about the training we provided for Mothercare here.

User Research

Whether you need user testing, focus groups, beta testing, play testing, quantitative research, ethnographic studies, competitor research or surveys with children or parents we can help you get the answers you need.

Find out more about how we worked with McDonalds here.


Video is compelling and great for SEO. What could be more convincing than an independent expert endorsing your product? Our videos are bespoke and we work with you to convey your messaging for products featured within our Guides.

Client Testimonials





Find out about our other Services

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