Meet the Fundamentally Children NED board

In 2018, we started to lay out plans to create a non-executive directors (NEDs) board here at Fundamentally Children. The aim of creating the board is to support the team’s professional development through training exercises, as well as tapping into their specialist knowledge. Now in 2019, we are pleased to announce we have appointed four NEDs to our board, who will
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Media: The Launch of the Good Toy Zone

  The Good Toy Zone: A Place for Good Toys to Call Home   We are pleased to announce that we are all set to open the Good Toy Zone, an area that will give kids a chance to play and interact with Good Toys that have tried, tested and approved by the Good Toy Guide,
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Official London Toy Fair 2016 Logo

PRESS RELEASE: London Toy Fair 2016

The team at Fundamentally Children will be at the 2016 London Toy Fair: scouting for new toys to invite for testing as well as offering retailers the benefit of our wisdom and discussing the many ways we support the industry, whether through in store play days, staff training in child development, consumer insight or using our endorsement and expert voice to add weight to marketing campaigns.


Fundamentally Children launch a new industry facing website and announce divisional restructure.Fundamentally Children continues to grow rapidly and is delighted to announce the launch of its new industry facing website showcasing the breadth of services on offer from the independent experts in child development, toys, and tech. With their consumer website continuing to
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