Meet the team – Lauren Archer

In our third ‘meet the team’ article, we are getting to know our marketing and events coordinator, Lauren Archer a little better. Lauren joined Fundamentally Children as the executive assistant to the CEO, but quickly became an indispensable member of the team, showing skills in sales, organisation, marketing and so much more. She organises all
-> Continue reading Meet the team – Lauren Archer

The Power of Experiential Marketing

The budget of a marketer has a long way to stretch. With new digital options presenting themselves constantly, alongside the more traditional, yet still effective methods, it can be difficult to decide where best to focus spend.     Gone are the days when a TV ad scheduled across children’s channels put your product top
-> Continue reading The Power of Experiential Marketing

The early bird catches the Christmas worm

It seems like only weeks since we were sending out our first ever printed Christmas Good Toy Guide, but we’ve already finalised plans for Christmas 2019. This year’s campaign sees at least 100,000 printed Guides distributed via the Sunday Times Magazine, Good Housekeeping Magazine, in National Childbirth Trust Goody Bags, our Play Club Partners and directly to
-> Continue reading The early bird catches the Christmas worm

Introducing the Good Toy Guide Widget

The reputation of the Good Toy Guide as THE go-to resource for advice on toys is growing rapidly. We are proud to support companies who are making ‘Good Toys’ and the benefits of that support are undisputed – having the stamp on a product has been shown to increase intention to buy by 20%. But
-> Continue reading Introducing the Good Toy Guide Widget

Meet the team – Anna Taylor

In the second of our ‘meet the team’ articles, we are chatting to Fundamentally Children’s wonderful researcher, Anna Taylor. Anna is a psychology graduate and writes many of the expert child development articles and advice pieces for our consumer site and the wider media, while also working with our play partners to test Good Toy
-> Continue reading Meet the team – Anna Taylor

Meet the Fundamentally Children NED board

In 2018, we started to lay out plans to create a non-executive directors (NEDs) board here at Fundamentally Children. The aim of creating the board is to support the team’s professional development through training exercises, as well as tapping into their specialist knowledge. Now in 2019, we are pleased to announce we have appointed four NEDs to our board, who will
-> Continue reading Meet the Fundamentally Children NED board

How to create a winning crowdfunding campaign

Crowdfunding is now a popular way for businesses to gain investment. There are an increasing number of platforms (Indiegogo, Seeders, Crowdcube and GoFundMe) but Kickstarter remains the most well-known, but with only a third of its campaigns getting funded it is vital that your pitch is impactful, believable, and professional. Investors who use Crowdfunding will often look
-> Continue reading How to create a winning crowdfunding campaign

Meet the team – Oomar Mauthoor

We’ve recently been introducing you to some of the Fundamentally Children Associate Network here on the blog, and now it’s time for the team in the office to take the hot seat. First up is our fabulous digital editor, Oomar Mauthoor. Also known as the king of SEO, social media algorithms, and anything else tech
-> Continue reading Meet the team – Oomar Mauthoor

How we work with Mojo Nation

Mojo Nation, founded in 2017 by ex ToyNews editor, Billy Langsworthy, celebrates the creativity of the toy, game and designer community and accelerates talent, opportunity and ideas for a wide range of inventors from design students to R&D teams within toy firms.   The organisation works in a number of ways to unite toy companies and
-> Continue reading How we work with Mojo Nation

Show Buttons
Hide Buttons