Are children getting opportunities for balanced play?

In a two-part series, we team up with The Entertainer, the Genius of Play™, and Theodora Children’s Charity to delve deeper into the UK and US’s play habits and look at the implications of this for the toy industry.   Did you know that three-quarters of children are missing out on essential active play opportunities,
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Meet the team – Georgia-Mae Evans

The fifth member of our team to bare their soul on the blog is Georgia-Mae Evans, our fabulous research assistant intern. Georgia-Mae joined our team in early 2019 and quickly cemented herself as an invaluable member of the Fundamentally Children office. Over to her…       1 – Could you tell us a bit
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How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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Meet the Associate – Vicki Thomas

In our latest ‘meet the associate’ article, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are having a natter with Vicki Thomas     You can find out more about the Associates Network here   Over to Vicki…   1 – Could you tell us a bit
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Creating brand superfans and ambassadors

One of the key ingredients in the recipe for a successful business is customer loyalty. And once you created a group of loyal customers and followers, you’re a step closer to creating superfans for your business. There is a number of different types of brand superfans, ranging from the general public to social media influencers,
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Building your brand credibility

Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
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Meet the team – Rebecca Alfandary

The fourth person to take the ‘Meet the team’ hot seat is Rebecca Alfandary, who works in Business Development in the nursery and education sectors. Rebecca joined the team at the end of 2018 and has hit the ground running, building great relationships with exciting new clients, and brings her extensive knowledge of the education
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Creating truly eco-friendly toys

With such a huge focus on green products at the moment, it’s easy for people to place blame on certain industries. And unfortunately, the children’s industries are an easy target. A large proportion of modern toys are created from plastic, there is often a large amount of packaging to allow try-me functions and such like,
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What influencer is right for your brand?

  There’s no denying that influencers, brand ambassadors and experts can be a powerful marketing tool across social media, blogs, and websites. We talked recently about how to choose good influencers, but equally important when choosing the right people to work with, is what kind of influencer is best for your brand. There are huge
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How to stand out in the crowded preschool market

Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
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