Webinar – Balanced Play and the Role of Toys in Supporting Child Development

  Dr Amanda Gummer features in this one-hour webinar which provides an understanding of the different types of play and the role that toys have in facilitating those play types. Understanding how a balanced approach to play supports children’s development will help toy companies improve their product ranges and ultimately increase sales. In this Webinar
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Are tweens living life for social media likes?

The Children’s Commissioner, Anne Longfield, recently published of a piece of research she carried out with primary school children about their use of social media.   The study took place in 2017, with eight focus groups, encompassing 32 children aged eight to 12 and aimed to understand the impact of social media on this age
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How to use the Good Toy Guide stamp to its full advantage

  Reviews are a popular and effective means of marketing products. Here at Fundamentally Children, however, our product evaluations are more comprehensive than a simple review. Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun,
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NEWS COMMENT: Are children better off at nursery?

 A recent study by the London School of Economics and Oxford University has caused something of a debate in the media. The research showed that in the sample used, children aged two and three who attended nursery showed better social and every day skills, while those who stayed at home showed poorer speech and movement.Dr Gummer
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