How we work with The Children’s Activities Association

The not-for-profit Children’s Activities Association (CAA) was launched by a team of industry experts in 2015 to set and raise standards in all UK organised children’s activities.   Research in 2014/15 that found over 70% of parents were not aware that there was no formal regulation in the Children’s Activities industry (many people still assume it’s covered by
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Introducing the Good Toy Guide Widget

The reputation of the Good Toy Guide as THE go-to resource for advice on toys is growing rapidly. We are proud to support companies who are making ‘Good Toys’ and the benefits of that support are undisputed – having the stamp on a product has been shown to increase intention to buy by 20%. But
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Meet the team – Anna Taylor

In the second of our ‘meet the team’ articles, we are chatting to Fundamentally Children’s wonderful researcher, Anna Taylor. Anna is a psychology graduate and writes many of the expert child development articles and advice pieces for our consumer site and the wider media, while also working with our play partners to test Good Toy
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How to create a winning crowdfunding campaign

Crowdfunding is now a popular way for businesses to gain investment. There are an increasing number of platforms (Indiegogo, Seeders, Crowdcube and GoFundMe) but Kickstarter remains the most well-known, but with only a third of its campaigns getting funded it is vital that your pitch is impactful, believable, and professional. Investors who use Crowdfunding will often look
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Meet the team – Oomar Mauthoor

We’ve recently been introducing you to some of the Fundamentally Children Associate Network here on the blog, and now it’s time for the team in the office to take the hot seat. First up is our fabulous digital editor, Oomar Mauthoor. Also known as the king of SEO, social media algorithms, and anything else tech
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How we work with Mojo Nation

Mojo Nation, founded in 2017 by ex ToyNews editor, Billy Langsworthy, celebrates the creativity of the toy, game and designer community and accelerates talent, opportunity and ideas for a wide range of inventors from design students to R&D teams within toy firms.   The organisation works in a number of ways to unite toy companies and
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2018 Highlights and New Year Plans for Fundamentally Children

It’s been a busy year here at Fundamentally Children, and as 2018 draws to a close, we’re taking the opportunity to reflect and be grateful that despite a difficult economic climate (or maybe because of it people are valuing the work we do more and more and it’s been wonderful to work with amazing companies
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Meet the Associate – Stephanie Gauld

  In the second of our ‘meet the associate’ articles, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are chatting with children’s digital media consultant, Stephanie Gauld.      You can find out more about the Associates Network here.     Over to Stephanie…   Could you
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How Fundamentally Children works with inventors

Inventors are the lifeblood of the children’s industry. Whether you are a new face, designing your first ever toy, licensed product, or nursery product for your own start-up business; or you are an established inventor, who works with larger toy companies to provide them with new ideas, you are  a huge part of the decision
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Doing Business the Fundamentally Children way

Fundamentally Children isn’t like other businesses. Operating out of founder Amanda Gummer’s converted garage for the first few years (much like all the best start ups), and with only limited friends and family investment to build the company, and with Amanda needing to balance parenthood and work, Fundamentally Children has never followed a conventional business
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