Meet the team – Rebecca Alfandary

The fourth person to take the ‘Meet the team’ hot seat is Rebecca Alfandary, who works in Business Development in the nursery and education sectors. Rebecca joined the team at the end of 2018 and has hit the ground running, building great relationships with exciting new clients, and brings her extensive knowledge of the education
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Creating truly eco-friendly toys

With such a huge focus on green products at the moment, it’s easy for people to place blame on certain industries. And unfortunately, the children’s industries are an easy target. A large proportion of modern toys are created from plastic, there is often a large amount of packaging to allow try-me functions and such like,
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What influencer is right for your brand?

  There’s no denying that influencers, brand ambassadors and experts can be a powerful marketing tool across social media, blogs, and websites. We talked recently about how to choose good influencers, but equally important when choosing the right people to work with, is what kind of influencer is best for your brand. There are huge
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How to stand out in the crowded preschool market

Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
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Top tips for choosing the right influencer for your campaign

There’s no denying that influencer marketing is becoming increasingly popular across all industries. And when done well, working with influencers, experts and bloggers on social media campaigns can have a valuable ROI. It has in fact been shown that many people trust influencers they follow as much as they do their own friends and family.
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Fundamentally Children – Q1 2019 highlights

It’s been a fabulous start to the year here at Fundamentally Children, with lots of new deals and partnerships which both add value to our existing services, and create opportunities for us to support your businesses in new ways. We’re really excited to get started with these projects with existing clients and new!   It’s
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Making the most of experiential marketing opportunities

In an increasingly digital world, the benefits of experiential marketing are huge – getting your products into the hands of your target audience is a great way to generate a buzz. But experiences are expensive so how can you make sure you’re maximising your ROI? The team at Fundamentally Children has delivered a range of
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Meet the team – Lauren Archer

In our third ‘meet the team’ article, we are getting to know our marketing and events coordinator, Lauren Archer a little better. Lauren joined Fundamentally Children as the executive assistant to the CEO, but quickly became an indispensable member of the team, showing skills in sales, organisation, marketing and so much more. She organises all
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The Power of Experiential Marketing

The budget of a marketer has a long way to stretch. With new digital options presenting themselves constantly, alongside the more traditional, yet still effective methods, it can be difficult to decide where best to focus spend.     Gone are the days when a TV ad scheduled across children’s channels put your product top
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How Fundamentally Children’s expertise spans beyond toys

Although best known as the team behind the Good Toy Guide, our expertise is regularly called upon to support other organisations who include children and families in their target audience. Many world-leading companies outside of the toy arena have recognised the value of Fundamentally Children’s inside knowledge of the ages and stages of child development,
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