How to create a winning crowdfunding campaign

Crowdfunding is now a popular way for businesses to gain investment. There are an increasing number of platforms (Indiegogo, Seeders, Crowdcube and GoFundMe) but Kickstarter remains the most well-known, but with only a third of its campaigns getting funded it is vital that your pitch is impactful, believable, and professional. Investors who use Crowdfunding will often look
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Meet the team – Oomar Mauthoor

We’ve recently been introducing you to some of the Fundamentally Children Associate Network here on the blog, and now it’s time for the team in the office to take the hot seat. First up is our fabulous digital editor, Oomar Mauthoor. Also known as the king of SEO, social media algorithms, and anything else tech
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How we work with Mojo Nation

Mojo Nation, founded in 2017 by ex ToyNews editor, Billy Langsworthy, celebrates the creativity of the toy, game and designer community and accelerates talent, opportunity and ideas for a wide range of inventors from design students to R&D teams within toy firms.   The organisation works in a number of ways to unite toy companies and
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2018 Highlights and New Year Plans for Fundamentally Children

It’s been a busy year here at Fundamentally Children, and as 2018 draws to a close, we’re taking the opportunity to reflect and be grateful that despite a difficult economic climate (or maybe because of it people are valuing the work we do more and more and it’s been wonderful to work with amazing companies
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Meet the Associate – Stephanie Gauld

  In the second of our ‘meet the associate’ articles, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are chatting with children’s digital media consultant, Stephanie Gauld.      You can find out more about the Associates Network here.     Over to Stephanie…   Could you
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How Fundamentally Children works with inventors

Inventors are the lifeblood of the children’s industry. Whether you are a new face, designing your first ever toy, licensed product, or nursery product for your own start-up business; or you are an established inventor, who works with larger toy companies to provide them with new ideas, you are  a huge part of the decision
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Doing Business the Fundamentally Children way

Fundamentally Children isn’t like other businesses. Operating out of founder Amanda Gummer’s converted garage for the first few years (much like all the best start ups), and with only limited friends and family investment to build the company, and with Amanda needing to balance parenthood and work, Fundamentally Children has never followed a conventional business
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Why we support Women in Toys

Women in Toys is a non-profit organisation, and the leading global networking community for professional women working in the toy, licensing and entertainment industries. The collaborative community champions professional growth for women through leadership, networking and educational opportunities.   Fundamentally Children is a keen supporter of Women in Toys. Amanda working as co-Chair shows how
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Dr Amanda Gummer on why kids are great to design for

The Original Version of this ARTICLE was first published on MojoNation   As nominations are open for the 2019 edition of the Mojo Nation 100 – a listing of 100 figures in toy and game design that have had a great year – we’re speaking with some of those who made it into the book
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Meet the Associate – Trudi Bishop

  In a new series of articles, ‘Meet the Associate’, we will be talking in more depth with each member of the Fundamentally Children Associates Network. Our inaugural article is with Trudi Bishop, Director of Bee Licensing.   You can find out more about the Associates Network here.     Over to Trudi… Could you
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