Meet the Associate – Stephanie Gauld

  In the second of our ‘meet the associate’ articles, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are chatting with children’s digital media consultant, Stephanie Gauld.      You can find out more about the Associates Network here.     Over to Stephanie…   Could you
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How Fundamentally Children works with inventors

Inventors are the lifeblood of the children’s industry. Whether you are a new face, designing your first ever toy, licensed product, or nursery product for your own start-up business; or you are an established inventor, who works with larger toy companies to provide them with new ideas, you are  a huge part of the decision
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Doing Business the Fundamentally Children way

Fundamentally Children isn’t like other businesses. Operating out of founder Amanda Gummer’s converted garage for the first few years (much like all the best start ups), and with only limited friends and family investment to build the company, and with Amanda needing to balance parenthood and work, Fundamentally Children has never followed a conventional business
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Why we support Women in Toys

Women in Toys is a non-profit organisation, and the leading global networking community for professional women working in the toy, licensing and entertainment industries. The collaborative community champions professional growth for women through leadership, networking and educational opportunities.   Fundamentally Children is a keen supporter of Women in Toys. Amanda working as co-Chair shows how
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Dr Amanda Gummer on why kids are great to design for

The Original Version of this ARTICLE was first published on MojoNation   As nominations are open for the 2019 edition of the Mojo Nation 100 – a listing of 100 figures in toy and game design that have had a great year – we’re speaking with some of those who made it into the book
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Meet the Associate – Trudi Bishop

  In a new series of articles, ‘Meet the Associate’, we will be talking in more depth with each member of the Fundamentally Children Associates Network. Our inaugural article is with Trudi Bishop, Director of Bee Licensing.   You can find out more about the Associates Network here.     Over to Trudi… Could you
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I don’t do Market Research because…

  By Anna Taylor   Last month I went along to the Children’s Media Conference and you can read up on the highlights and exciting proposals for what’s next for the industry here: Part 1 – self-regulation and Part 2 – opportunities. But today I want to talk about a comment a director made at one
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What’s next for the children’s media industry? – CMC Series pt.2

Part 2: Inclusive, Creative & Interactive Media    The way consumers access media has evolved enormously and with it, children’s expectations have changed dramatically too. Children are now much more in control of the media they access, playing and watching with more freedom than ever before. We’ve already looked at the challenges this raises in
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What’s next for the children’s media industry? – CMC Series pt.1

Part 1: Children’s media legislation    Over 70 years ago, the first children’s T.V. programme was broadcast in the UK – Children’s Hour. Fast forward through years of Watch With Mother, Blue Peter and Byker Grove and we hit the 21st century hard. Children are no longer limited to sharing channels or even a screen
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Fundamentally Children – Quarterly Update – Q2 2018

  After the crazy toy fair season, Q2 is the period where all the plans kick into action and this year has been busier than ever. Here are some key updates – it’s exciting times, so do get in touch to find out more and get involved       The Good Toy Zone  
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