Webinar – Balanced Play and the Role of Toys in Supporting Child Development

  Dr Amanda Gummer features in this one-hour webinar which provides an understanding of the different types of play and the role that toys have in facilitating those play types. Understanding how a balanced approach to play supports children’s development will help toy companies improve their product ranges and ultimately increase sales. In this Webinar
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Top tips for choosing the right influencer for your campaign

There’s no denying that influencer marketing is becoming increasingly popular across all industries. And when done well, working with influencers, experts and bloggers on social media campaigns can have a valuable ROI. It has in fact been shown that many people trust influencers they follow as much as they do their own friends and family.
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Fundamentally Children – Q1 2019 highlights

It’s been a fabulous start to the year here at Fundamentally Children, with lots of new deals and partnerships which both add value to our existing services, and create opportunities for us to support your businesses in new ways. We’re really excited to get started with these projects with existing clients and new!   It’s
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Making the most of experiential marketing opportunities

In an increasingly digital world, the benefits of experiential marketing are huge – getting your products into the hands of your target audience is a great way to generate a buzz. But experiences are expensive so how can you make sure you’re maximising your ROI? The team at Fundamentally Children has delivered a range of
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Meet the team – Lauren Archer

In our third ‘meet the team’ article, we are getting to know our marketing and events coordinator, Lauren Archer a little better. Lauren joined Fundamentally Children as the executive assistant to the CEO, but quickly became an indispensable member of the team, showing skills in sales, organisation, marketing and so much more. She organises all
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The Power of Experiential Marketing

The budget of a marketer has a long way to stretch. With new digital options presenting themselves constantly, alongside the more traditional, yet still effective methods, it can be difficult to decide where best to focus spend.     Gone are the days when a TV ad scheduled across children’s channels put your product top
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The early bird catches the Christmas worm

It seems like only weeks since we were sending out our first ever printed Christmas Good Toy Guide, but we’ve already finalised plans for Christmas 2019. This year’s campaign sees at least 100,000 printed Guides distributed via the Sunday Times Magazine, Good Housekeeping Magazine, in National Childbirth Trust Goody Bags, our Play Club Partners and directly to
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How Fundamentally Children’s expertise spans beyond toys

Although best known as the team behind the Good Toy Guide, our expertise is regularly called upon to support other organisations who include children and families in their target audience. Many world-leading companies outside of the toy arena have recognised the value of Fundamentally Children’s inside knowledge of the ages and stages of child development,
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