Dr Amanda Gummer speaks to Antony Collins at BBC Radio Tees to discuss… How should we, as parents, expose children to failure and the opportunities we can present to them to embrace it.
The experts at Fundamentally Children, founded by Child Development Psychologist, Dr Amanda Gummer, have endorsed Craft Buddy’s Crystal Art Card kits, adding the range to the recommended products in the prestigious Good Toy Guide.
The fourth person to take the ‘Meet the team’ hot seat is Rebecca Alfandary, who works in Business Development in the nursery and education sectors. Rebecca joined the team at the end of 2018 and has hit the ground running, building great relationships with exciting new clients, and brings her extensive knowledge of the education
-> Continue reading Meet the team – Rebecca Alfandary
With such a huge focus on green products at the moment, it’s easy for people to place blame on certain industries. And unfortunately, the children’s industries are an easy target. A large proportion of modern toys are created from plastic, there is often a large amount of packaging to allow try-me functions and such like,
-> Continue reading Creating truly eco-friendly toys
There’s no denying that influencers, brand ambassadors and experts can be a powerful marketing tool across social media, blogs, and websites. We talked recently about how to choose good influencers, but equally important when choosing the right people to work with, is what kind of influencer is best for your brand. There are huge
-> Continue reading What influencer is right for your brand?
Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
-> Continue reading How to stand out in the crowded preschool market
Dr Amanda Gummer features in this one-hour webinar which provides an understanding of the different types of play and the role that toys have in facilitating those play types. Understanding how a balanced approach to play supports children’s development will help toy companies improve their product ranges and ultimately increase sales. In this Webinar
-> Continue reading Webinar – Balanced Play and the Role of Toys in Supporting Child Development
Dr Amanda Gummer was invited to share her thoughts on Sky News on new findings from UCL which found that… School break times are shorter now than 20 years ago
There’s no denying that influencer marketing is becoming increasingly popular across all industries. And when done well, working with influencers, experts and bloggers on social media campaigns can have a valuable ROI. It has in fact been shown that many people trust influencers they follow as much as they do their own friends and family.
-> Continue reading Top tips for choosing the right influencer for your campaign
It’s been a fabulous start to the year here at Fundamentally Children, with lots of new deals and partnerships which both add value to our existing services, and create opportunities for us to support your businesses in new ways. We’re really excited to get started with these projects with existing clients and new! It’s
-> Continue reading Fundamentally Children – Q1 2019 highlights