Doing Business the Fundamentally Children way

Fundamentally Children isn’t like other businesses. Operating out of founder Amanda Gummer’s converted garage for the first few years (much like all the best start ups), and with only limited friends and family investment to build the company, and with Amanda needing to balance parenthood and work, Fundamentally Children has never followed a conventional business
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Why we support Women in Toys

Women in Toys is a non-profit organisation, and the leading global networking community for professional women working in the toy, licensing and entertainment industries. The collaborative community champions professional growth for women through leadership, networking and educational opportunities.   Fundamentally Children is a keen supporter of Women in Toys. Amanda working as co-Chair shows how
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Dr Amanda Gummer on why kids are great to design for

The Original Version of this ARTICLE was first published on MojoNation   As nominations are open for the 2019 edition of the Mojo Nation 100 – a listing of 100 figures in toy and game design that have had a great year – we’re speaking with some of those who made it into the book
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Meet the Associate – Trudi Bishop

  In a new series of articles, ‘Meet the Associate’, we will be talking in more depth with each member of the Fundamentally Children Associates Network. Our inaugural article is with Trudi Bishop, Director of Bee Licensing.   You can find out more about the Associates Network here.     Over to Trudi… Could you
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I don’t do Market Research because…

  By Anna Taylor   Last month I went along to the Children’s Media Conference and you can read up on the highlights and exciting proposals for what’s next for the industry here: Part 1 – self-regulation and Part 2 – opportunities. But today I want to talk about a comment a director made at one
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What’s next for the children’s media industry? – CMC Series pt.2

Part 2: Inclusive, Creative & Interactive Media    The way consumers access media has evolved enormously and with it, children’s expectations have changed dramatically too. Children are now much more in control of the media they access, playing and watching with more freedom than ever before. We’ve already looked at the challenges this raises in
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