Are children getting opportunities for balanced play?

In a two-part series, we team up with The Entertainer, the Genius of Play™, and Theodora Children’s Charity to delve deeper into the UK and US’s play habits and look at the implications of this for the toy industry.   Did you know that three-quarters of children are missing out on essential active play opportunities,
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Meet the team – Georgia-Mae Evans

The fifth member of our team to bare their soul on the blog is Georgia-Mae Evans, our fabulous research assistant intern. Georgia-Mae joined our team in early 2019 and quickly cemented herself as an invaluable member of the Fundamentally Children office. Over to her…       1 – Could you tell us a bit
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How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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Meet the Associate – Vicki Thomas

In our latest ‘meet the associate’ article, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are having a natter with Vicki Thomas     You can find out more about the Associates Network here   Over to Vicki…   1 – Could you tell us a bit
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Creating brand superfans and ambassadors

One of the key ingredients in the recipe for a successful business is customer loyalty. And once you created a group of loyal customers and followers, you’re a step closer to creating superfans for your business. There is a number of different types of brand superfans, ranging from the general public to social media influencers,
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Building your brand credibility

Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
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