Meet the team – Tracey Devine-Tyley

Tracey is the most recent addition to our team, but is no stranger to the toy and licensing industries. She now heads up our sales and marketing division and is a very well-known and well-loved face in the industry. Over to Tracey…     1 – Could you tell us a bit about your background
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How to adapt to a changing retail landscape

Bricks and mortar retailers likely shy away when news about the High Street breaks at the moment. The majority of reports point to decreased footfall, consumer confidence and spending. And of course, online spending brings ease of use, competitive pricing and often larger range. In September the British Retail Consortium (BRC) showed that retail footfall
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Virgin Radio – Buying Toys that will last past Boxing Day

It is reported that almost half of the families in the UK wasted £50 per child on unwanted presents this Christmas!     To help avoid wasting money and take the stress out of buying unwanted gifts, Dr Amanda Gummer explains how the Christmas Good Toy Guide can help parents and grandparents alike!    

Huffington Post – Are prankster parents spreading holiday fear instead of holiday cheer?

Dr Amanda Gummer was quoted for a new Huffington Post article that looks at a recent viral post which shows parents pranking their children with an appearance from the Grinch during their Christmas photoshoot.    Dr Amanda has stated that,    You can read the full-length article on ‘Christmas Pranks On Kids, Like The Grinch,
-> Continue reading Huffington Post – Are prankster parents spreading holiday fear instead of holiday cheer?

Meet the team – Kerstie Mehmel

In the latest instalment of our Meet the Team series, we are finding out more about one of our longest-standing members of staff, review coordinator, Kerstie Mehmel. Kerstie is the one many of you will have the pleasure of dealing with when you submit products for review. Over to her… Over to Kerstie…    
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Huffington Post – Is this this Snapchat filter harmless or traumatic?

Dr Amanda Gummer has shared her thoughts with the Huffington Post on a new Snapchat filter that portrays an animated spider that crawls across people’s faces.  The filter has been gaining virility as parents are using this filter on their children’s faces, which has sparked a debate on whether this is just harmless fun or
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Fundamentally Children – Q3 2019 highlights

Wow! What a fantastic week we had to close off another great period in Q3. The sales and marketing team headed to ExCel for Brand Licensing Europe, Amanda jetted to the US for the Dallas Toy Fair and Women in Toys Empowerment Day, Anna took a trip to the International Play Iceland UK seminar, and
-> Continue reading Fundamentally Children – Q3 2019 highlights

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