Various media – Craft Buddy’s Crystal Art joins the Good Toy Guide

  The experts at Fundamentally Children, founded by Child Development Psychologist, Dr Amanda Gummer, have endorsed Craft Buddy’s Crystal Art Card kits, adding the range to the recommended products in the prestigious Good Toy Guide.    

Meet the team – Rebecca Alfandary

The fourth person to take the ‘Meet the team’ hot seat is Rebecca Alfandary, who works in Business Development in the nursery and education sectors. Rebecca joined the team at the end of 2018 and has hit the ground running, building great relationships with exciting new clients, and brings her extensive knowledge of the education
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Creating truly eco-friendly toys

With such a huge focus on green products at the moment, it’s easy for people to place blame on certain industries. And unfortunately, the children’s industries are an easy target. A large proportion of modern toys are created from plastic, there is often a large amount of packaging to allow try-me functions and such like,
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What influencer is right for your brand?

  There’s no denying that influencers, brand ambassadors and experts can be a powerful marketing tool across social media, blogs, and websites. We talked recently about how to choose good influencers, but equally important when choosing the right people to work with, is what kind of influencer is best for your brand. There are huge
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How to stand out in the crowded preschool market

Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
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Webinar – Balanced Play and the Role of Toys in Supporting Child Development

  Dr Amanda Gummer features in this one-hour webinar which provides an understanding of the different types of play and the role that toys have in facilitating those play types. Understanding how a balanced approach to play supports children’s development will help toy companies improve their product ranges and ultimately increase sales. In this Webinar
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Top tips for choosing the right influencer for your campaign

There’s no denying that influencer marketing is becoming increasingly popular across all industries. And when done well, working with influencers, experts and bloggers on social media campaigns can have a valuable ROI. It has in fact been shown that many people trust influencers they follow as much as they do their own friends and family.
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Fundamentally Children – Q1 2019 highlights

It’s been a fabulous start to the year here at Fundamentally Children, with lots of new deals and partnerships which both add value to our existing services, and create opportunities for us to support your businesses in new ways. We’re really excited to get started with these projects with existing clients and new!   It’s
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