Dr Amanda Gummer speaks to Antony Collins at BBC Radio Tees to discuss… How should we, as parents, expose children to failure and the opportunities we can present to them to embrace it.
The experts at Fundamentally Children, founded by Child Development Psychologist, Dr Amanda Gummer, have endorsed Craft Buddy’s Crystal Art Card kits, adding the range to the recommended products in the prestigious Good Toy Guide.
The fourth person to take the ‘Meet the team’ hot seat is Rebecca Alfandary, who works in Business Development in the nursery and education sectors. Rebecca joined the team at the end of 2018 and has hit the ground running, building great relationships with exciting new clients, and brings her extensive knowledge of the education
-> Continue reading Meet the team – Rebecca Alfandary
Dr Amanda Gummer was invited to share her thoughts on Sky News on new findings from UCL which found that… School break times are shorter now than 20 years ago
Dr Amanda Gummer spoke to BOB.FM to discuss how parents can combat gender reinforcement following new research by the Fawcett Society which suggests… Six in 10 parents are worried about gender stereotyping when it comes to shopping for their kids
In our third ‘meet the team’ article, we are getting to know our marketing and events coordinator, Lauren Archer a little better. Lauren joined Fundamentally Children as the executive assistant to the CEO, but quickly became an indispensable member of the team, showing skills in sales, organisation, marketing and so much more. She organises all
-> Continue reading Meet the team – Lauren Archer
It seems like only weeks since we were sending out our first ever printed Christmas Good Toy Guide, but we’ve already finalised plans for Christmas 2019. This year’s campaign sees at least 100,000 printed Guides distributed via the Sunday Times Magazine, Good Housekeeping Magazine, in National Childbirth Trust Goody Bags, our Play Club Partners and directly to
-> Continue reading The early bird catches the Christmas worm
Although best known as the team behind the Good Toy Guide, our expertise is regularly called upon to support other organisations who include children and families in their target audience. Many world-leading companies outside of the toy arena have recognised the value of Fundamentally Children’s inside knowledge of the ages and stages of child development,
-> Continue reading How Fundamentally Children’s expertise spans beyond toys
Dr Amanda comments on a survey’s findings that reveal 87 per cent of mothers feel guilty at some point in their lives.
The not-for-profit Children’s Activities Association (CAA) was launched by a team of industry experts in 2015 to set and raise standards in all UK organised children’s activities. Research in 2014/15 that found over 70% of parents were not aware that there was no formal regulation in the Children’s Activities industry (many people still assume it’s covered by
-> Continue reading How we work with The Children’s Activities Association