Meet the Associate – Erika Brodnock

In this instalment of the Meet the Associate series, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, we are chatting to Erika Brodnock     You can find out more about the Associates Network here   Over to Erika…   1 – Could you tell us
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Meet the team – Georgia-Mae Evans

The fifth member of our team to bare their soul on the blog is Georgia-Mae Evans, our fabulous research assistant intern. Georgia-Mae joined our team in early 2019 and quickly cemented herself as an invaluable member of the Fundamentally Children office. Over to her…       1 – Could you tell us a bit
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How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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Fundamentally Children – Q2 2019 highlights

Our robust start to the year here at Fundamentally Children has continued throughout the second quarter and we’ve had some exciting new partnerships to announce, successful events, and lots more opportunities for our clients to share the limelight and highlight their Good Toys and great businesses and brands.   Toys on Tour Most recently, we
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Creating brand superfans and ambassadors

One of the key ingredients in the recipe for a successful business is customer loyalty. And once you created a group of loyal customers and followers, you’re a step closer to creating superfans for your business. There is a number of different types of brand superfans, ranging from the general public to social media influencers,
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Building your brand credibility

Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
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Creating truly eco-friendly toys

With such a huge focus on green products at the moment, it’s easy for people to place blame on certain industries. And unfortunately, the children’s industries are an easy target. A large proportion of modern toys are created from plastic, there is often a large amount of packaging to allow try-me functions and such like,
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What influencer is right for your brand?

  There’s no denying that influencers, brand ambassadors and experts can be a powerful marketing tool across social media, blogs, and websites. We talked recently about how to choose good influencers, but equally important when choosing the right people to work with, is what kind of influencer is best for your brand. There are huge
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Top tips for choosing the right influencer for your campaign

There’s no denying that influencer marketing is becoming increasingly popular across all industries. And when done well, working with influencers, experts and bloggers on social media campaigns can have a valuable ROI. It has in fact been shown that many people trust influencers they follow as much as they do their own friends and family.
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Fundamentally Children – Q1 2019 highlights

It’s been a fabulous start to the year here at Fundamentally Children, with lots of new deals and partnerships which both add value to our existing services, and create opportunities for us to support your businesses in new ways. We’re really excited to get started with these projects with existing clients and new!   It’s
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