Fundamentally Children – Q3 2019 highlights

Wow! What a fantastic week we had to close off another great period in Q3. The sales and marketing team headed to ExCel for Brand Licensing Europe, Amanda jetted to the US for the Dallas Toy Fair and Women in Toys Empowerment Day, Anna took a trip to the International Play Iceland UK seminar, and
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Successful summer of events puts Good Toys into the hands of the UK’s children

Summer 2019 has seen our team of experts touring the UK to introduce the nation’s children and families to products from the Good Toy Guide. The Good Toy Zone has taken in three festivals, weekly play days with The Entertainer, and the launch of a new partnership with 360 Play. Our events this year have
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Meet the Associate – Penelope Ball

This instalment of ‘meet the associate’, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, finds out more about our Special Educational Needs expert, Penelope Ball…     You can find out more about the Associates Network here   Over to Penelope…   1 – Could you
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Meet the team – Peter Wraight

It’s over to our sales team for the next meet the team instalment. Peter Wraight is one of our account managers. Peter joined the team at the end of last year and has become a key part of the industry already. Over to Peter…     1 – Could you tell us a bit about
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Meet the Associate – Erika Brodnock

In this instalment of the Meet the Associate series, where we delve a little deeper into the lives and careers of the Fundamentally Children Associate Network, we are chatting to Erika Brodnock     You can find out more about the Associates Network here   Over to Erika…   1 – Could you tell us
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Meet the team – Georgia-Mae Evans

The fifth member of our team to bare their soul on the blog is Georgia-Mae Evans, our fabulous research assistant intern. Georgia-Mae joined our team in early 2019 and quickly cemented herself as an invaluable member of the Fundamentally Children office. Over to her…       1 – Could you tell us a bit
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How to make your products stand out at Christmas

Children’s industries are a crowded market and never more so than during Q4. It can seem like if you don’t make it onto the big retailers’ Christmas lists or have an enormous TV ad budget, that you can’t get the exposure you need at Christmas. However, that’s not the case. There are so many ways
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Fundamentally Children – Q2 2019 highlights

Our robust start to the year here at Fundamentally Children has continued throughout the second quarter and we’ve had some exciting new partnerships to announce, successful events, and lots more opportunities for our clients to share the limelight and highlight their Good Toys and great businesses and brands.   Toys on Tour Most recently, we
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Creating brand superfans and ambassadors

One of the key ingredients in the recipe for a successful business is customer loyalty. And once you created a group of loyal customers and followers, you’re a step closer to creating superfans for your business. There is a number of different types of brand superfans, ranging from the general public to social media influencers,
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Building your brand credibility

Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
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