Meet the Associate – Stephanie Gauld

  In the second of our ‘meet the associate’ articles, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are chatting with children’s digital media consultant, Stephanie Gauld.      You can find out more about the Associates Network here.     Over to Stephanie…   Could you
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How Fundamentally Children works with inventors

Inventors are the lifeblood of the children’s industry. Whether you are a new face, designing your first ever toy, licensed product, or nursery product for your own start-up business; or you are an established inventor, who works with larger toy companies to provide them with new ideas, you are  a huge part of the decision
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Doing Business the Fundamentally Children way

Fundamentally Children isn’t like other businesses. Operating out of founder Amanda Gummer’s converted garage for the first few years (much like all the best start ups), and with only limited friends and family investment to build the company, and with Amanda needing to balance parenthood and work, Fundamentally Children has never followed a conventional business
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Why we support Women in Toys

Women in Toys is a non-profit organisation, and the leading global networking community for professional women working in the toy, licensing and entertainment industries. The collaborative community champions professional growth for women through leadership, networking and educational opportunities.   Fundamentally Children is a keen supporter of Women in Toys. Amanda working as co-Chair shows how
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Meet the Associate – Trudi Bishop

  In a new series of articles, ‘Meet the Associate’, we will be talking in more depth with each member of the Fundamentally Children Associates Network. Our inaugural article is with Trudi Bishop, Director of Bee Licensing.   You can find out more about the Associates Network here.     Over to Trudi… Could you
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Fundamentally Children – Quarterly Update – Q2 2018

  After the crazy toy fair season, Q2 is the period where all the plans kick into action and this year has been busier than ever. Here are some key updates – it’s exciting times, so do get in touch to find out more and get involved       The Good Toy Zone  
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Fundamentally Children – Quarterly Update – Q1 2018

  As always, it’s been a busy start to the year here at Fundamentally Children, we ran a successful Christmas campaign, had a short break and then headed into show season with a bang as we visited London, Nuremberg, Spring Fair and New York.   Christmas Campaign We had our best year yet for the
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How to use the Good Toy Guide stamp to its full advantage

  Reviews are a popular and effective means of marketing products. Here at Fundamentally Children, however, our product evaluations are more comprehensive than a simple review. Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun,
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