The Power of Experiential Marketing

The budget of a marketer has a long way to stretch. With new digital options presenting themselves constantly, alongside the more traditional, yet still effective methods, it can be difficult to decide where best to focus spend.     Gone are the days when a TV ad scheduled across children’s channels put your product top
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Introducing the Good Toy Guide Widget

The reputation of the Good Toy Guide as THE go-to resource for advice on toys is growing rapidly. We are proud to support companies who are making ‘Good Toys’ and the benefits of that support are undisputed – having the stamp on a product has been shown to increase intention to buy by 20%. But
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Meet the Fundamentally Children NED board

In 2018, we started to lay out plans to create a non-executive directors (NEDs) board here at Fundamentally Children. The aim of creating the board is to support the team’s professional development through training exercises, as well as tapping into their specialist knowledge. Now in 2019, we are pleased to announce we have appointed four NEDs to our board, who will
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How to create a winning crowdfunding campaign

Crowdfunding is now a popular way for businesses to gain investment. There are an increasing number of platforms (Indiegogo, Seeders, Crowdcube and GoFundMe) but Kickstarter remains the most well-known, but with only a third of its campaigns getting funded it is vital that your pitch is impactful, believable, and professional. Investors who use Crowdfunding will often look
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How we work with Mojo Nation

Mojo Nation, founded in 2017 by ex ToyNews editor, Billy Langsworthy, celebrates the creativity of the toy, game and designer community and accelerates talent, opportunity and ideas for a wide range of inventors from design students to R&D teams within toy firms.   The organisation works in a number of ways to unite toy companies and
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Meet the Associate – Stephanie Gauld

  In the second of our ‘meet the associate’ articles, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are chatting with children’s digital media consultant, Stephanie Gauld.      You can find out more about the Associates Network here.     Over to Stephanie…   Could you
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How Fundamentally Children works with inventors

Inventors are the lifeblood of the children’s industry. Whether you are a new face, designing your first ever toy, licensed product, or nursery product for your own start-up business; or you are an established inventor, who works with larger toy companies to provide them with new ideas, you are  a huge part of the decision
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Doing Business the Fundamentally Children way

Fundamentally Children isn’t like other businesses. Operating out of founder Amanda Gummer’s converted garage for the first few years (much like all the best start ups), and with only limited friends and family investment to build the company, and with Amanda needing to balance parenthood and work, Fundamentally Children has never followed a conventional business
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Why we support Women in Toys

Women in Toys is a non-profit organisation, and the leading global networking community for professional women working in the toy, licensing and entertainment industries. The collaborative community champions professional growth for women through leadership, networking and educational opportunities.   Fundamentally Children is a keen supporter of Women in Toys. Amanda working as co-Chair shows how
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