How to stand out in the crowded preschool market

Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
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I don’t do Market Research because…

  By Anna Taylor Last month I went along to the Children’s Media Conference and you can read up on the highlights and exciting proposals for what’s next for the industry here: Part 1 – self-regulation and Part 2 – opportunities. But today I want to talk about a comment a director made at one of
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What’s next for the children’s media industry? – CMC Series pt.2

Part 2: Inclusive, Creative & Interactive Media    The way consumers access media has evolved enormously and with it, children’s expectations have changed dramatically too. Children are now much more in control of the media they access, playing and watching with more freedom than ever before. We’ve already looked at the challenges this raises in
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What’s next for the children’s media industry? – CMC Series pt.1

Part 1: Children’s media legislation    Over 70 years ago, the first children’s T.V. programme was broadcast in the UK – Children’s Hour. Fast forward through years of Watch With Mother, Blue Peter and Byker Grove and we hit the 21st century hard. Children are no longer limited to sharing channels or even a screen
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