We are...

An expert team of professionals, who are proud of their deep understanding of children, and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.

Our vision

" We want to be able to help create a world where children are able to fulfil their potential and develop the skills they need to thrive throughout their lives. whilst enjoying a safe, happy and playful childhood."


Here are some of the friendly faces over here at Fundamentally HQ

Dr Amanda Gummer

Morwenna Ellis

Kerstie Mehmel

Anna Taylor

Oomar Mauthoor

Katie Roberts-Mason

Lauren Archer



As an extension to the friendly faces you see above, we often collaborate with a number of fantastic individuals who share the same vision as us, for this reason, we have created the Fundamentally Children Associates Network to allow our clients to tap into a wider range of expertise to help meet your objectives! 




Office location

You find us at: 26 Bridge Rd E, Welwyn Garden City AL7 1HL

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