Fundamentally Children – Q2 2019 highlights

Our robust start to the year here at Fundamentally Children has continued throughout the second quarter and we’ve had some exciting new partnerships to announce, successful events, and lots more opportunities for our clients to share the limelight and highlight their Good Toys and great businesses and brands.


Toys on Tour

Most recently, we kicked off our summer of consumer events with a return to the 3Foot People Festival in Chelmsford for the fifth consecutive year. We showcased a number of our clients’ Good Toys to some 14,000 preschoolers and their families and our tent was constantly busy, with overwhelmingly positive feedback. We are now looking forward to exhibiting at the Great British Food Festival and CarFest South over the coming weeks and invite clients to get in touch in they want to get involved with any last-minute opportunities.



360 Play 

A few weeks ago, the Good Toy Zone was out on tour again on the pilot day of our new partnership with 360 Play. Our team of experts took over an area of the Stevenage venue to present Magicube to children and parents, along with a Q&A session with Amanda. 360 Play experienced footfall which was 120 per cent higher than a usual Wednesday, with 40 per cent of that made up of brand new customers. 96 per cent of attendees found the event beneficial, while 92 per cent said they would attend again.


Balancing Play

Our latest campaign – Balancing Play – has recently launched in partnership with The Entertainer. The results of the research into whether children are receiving the recommended balance of play are in, and will be announced shortly. We will then be launching a parent resource based on the findings, and will be working with The Entertainer on a wide range of promotional activity and in-store events, as well as expert features, influencer campaigns, a press day and more to promote Good Toys and the importance of play as part of a balanced childhood.



Learning begins at Home

We are currently working on the new Home Learning Hub on our website, due to launch to consumers in September. The hub will cater to the growing number of families deciding to home school, providing them with advice, tips, and links to Good Toys, Apps and products which can help them on their journey. If you have products you would like to be considered for inclusion in the hub, please do get in touch to find out more.


Gaming Grannies

On the industry side, we presented our Intergenerational Play research at the International Toy Research Association’s World Congress. Anna and Amanda went on to deliver the results of Gaming Grannies to attendees of The Children’s Media Conference in Sheffield earlier this month. CMC was its usual busy bustling environment, with plenty of new insight and inspiration coming through the seminars, keynotes and panels.


Stamping Ground



And finally, we have recently updated our logos slightly, so if you have products in our guide, and haven’t already, please get in touch with Lauren and she will provide you with the latest versions. Head on over here for ideas of how to make your accreditation and the Good Toy Guide stamp work hard for you.

We’re looking forward to working with you all, and bringing new opportunities to the table in Q3 and would like to take this opportunity to thank you all for your continued support.

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