Meet the team – Lauren Archer

In our third ‘meet the team’ article, we are getting to know our marketing and events coordinator, Lauren Archer a little better.

Lauren joined Fundamentally Children as the executive assistant to the CEO, but quickly became an indispensable member of the team, showing skills in sales, organisation, marketing and so much more. She organises all of the company’s events from booking the pitch to taking down the teepees at the end of the show and also organises the company’s marketing campaigns.




1 – Could you tell us a bit about your background before you joined Fundamentally Children?

I first began working with Fundamentally Children back in 2016 as an extra pair of hands at Kidtropolis. Fast-forward three years and I now project manage our consumer events programme, including over five events up and down the country, as well as our marketing campaigns. Before joining the team full-time, I studied business, economics and geography at Sixth Form in Harpenden.


2 – Could you tell us a bit about your current role?

As previously mentioned, over the summer I run our consumer events programme, which involves everything from scouting out the best events to attend to transporting hay bales 100 miles cross-counties when the courier doesn’t show up! For the rest of the year, my role predominantly consists of managing our other marketing campaigns including Christmas and Balancing The Play Diet.

As well as a lot of our in-house design, from infographics for social media to pitch documents for the sales team, I also ensure all of our communications are on-brand and logos are being used correctly. 


3 – What’s the best thing about working in the children’s industries?

As an industry, we really know the power of experiential marketing and how to do it well.


4 – Describe working for Fundamentally Children in three words.

Exciting, supportive and unique.


5 – What’s your favourite industry event and why?

I love BLE. It’s hard to really focus on a meeting with life-size Dennis The Menace walking by the stand, but that’s the best bit!


6 – If you didn’t work in your current role, what would you like to be doing and why?

I’ve always been entrepreneurial, so I imagine I would be following in Amanda’s footsteps and running my own business.


7 – What’s your all-time favourite children’s toy or app?

As a child, I was a huge Playmobil fan. As an adult, I’m still a huge Playmobil fan.



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