Meet the team – Anna Taylor

In the second of our ‘meet the team’ articles, we are chatting to Fundamentally Children’s wonderful researcher, Anna Taylor.

Anna is a psychology graduate and writes many of the expert child development articles and advice pieces for our consumer site and the wider media, while also working with our play partners to test Good Toy Guide submissions, and planning and carrying out wider research for clients.

Over to Anna…



1 – Could you tell us a bit about your background before you joined Fundamentally Children?

I started out at the University of Hertfordshire studying psychology – I loved the subject because there was so much variety. I worked the summer after graduating as a team leader for the National Citizen Service (NCS) with some really inspiring young people, then joined Fundamentally Children shortly after as an intern.


2 – Could you tell us a bit about your current role?

I started out doing desk research and writing the expert reviews for the Good Toy and Good App Guides. My role has since evolved to include planning and writing content for the website, and supporting senior researchers with market research and user testing.


3 – What’s the best thing about working in the children’s industries?

Going to trade shows where giant Peppa Pigs parade down the aisles.


4 – And the worst?

Trying to take selfies with giant Peppa Pigs at trade shows, without looking unprofessional.


5 – Describe working for Fundamentally Children in three words.

Friendly, empowering, flexible.


6 – What’s your favourite industry event and why?

London Toy Fair, because it was the first industry event I went to as an intern. So. Many. Toys.


7 – If you didn’t work in your current role, what would you like to be doing and why?

I love the idea of working in a forest school. I’m really at home in the woods, plus it would be so rewarding to encourage a new generation to enjoy and respect nature.


8 – What’s the best piece of advice you’ve ever been given from someone in the children’s industries?

Children don’t think like adults – expect the unexpected.


9 – What’s your all-time favourite children’s toy or app?

For me, nothing has stood the test of time like LEGO. Indoors or outdoors, creative or logical – it can appeal to just about any child (or adult!).



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