Digital Kids Conference: Building Brands to Engage Today’s Digital Kids

Dr Amanda Gummer alongside an expert panel take a look at how digital products influence the product development process of physical products, and ultimately, how to succeed in an environment where the boundaries between physical and digital toys are disintegrating.

1 4 Building Brands to Engage Today's Digital Kids

Moderated by toy-trend researcher and early childhood development expert Dr. Amanda Gummer, this panel features members of WIT (Women in Toys, Entertainment & Licensing) who hail from leading digital brands including LeapFrog, HER Interactive (Nancy Drew Games), Shopkins, and Angry Birds.

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