Find out more about how we work with…
Toy Companies & Inventors
We have worked alongside many reputable brands within the Toy & App Industry
BTHA Case StudyCase Study
Wordstacker – User testing and brand supportCase Study
Fundamentally Children Christmas Campaign 2017Case Study
Playmobil – Marketing and Market ResearchCase Study
Caloo – Research & InsightsCase Study
TOMY – Marketing and Market ResearchCase Study
Danone – Media support and consultancyCase Study
Scary Beasties – App User TestingCase Study
Mothercare Staff TrainingCase Study
Research & Insights into Happy Studio AppCase Study
John Lewis Play DayCase Study
Games to Get – Product TestingCase Study
Our depth of understanding of children is at the heart of everything we do
To help create a world where children are able to fulfil their potential and develop the skills they need to thrive throughout their lives. whilst enjoying a safe, happy and playful childhood.
To be the leading source of expert, independent advice on play and child development.
We pride ourselves on our professional and ethical approach to our work both internally and externally with clients across the world.
No need for formalities! We are a fun and approachable crowd who are passionate about what we do and always happy to help! After all, George Bernard Shaw put it perfectly, ‘We don’t stop playing because we grow old; we grow old because we stop playing.’
Just like play, we believe in inclusiveness and encourage participation from everyone within the company to ensure everyone’s voice is heard. Our network of fantastic associates will testify as to how our ‘better together’ approach provides a win-win approach for all involved.
Learning is the key to success, which is why we do not rest on our laurels. We present our audience and employees with opportunities to learn new things each and every day.
We love a challenge and actively seek out ways to help make the world more playful. Our quick-thinking and agile way of working help ourclients meet their goals cost-effectively and with minimal stress. Take a look at our case studies to see some of our client projects.
Some of the Friendly Faces over at Fundamentally HQ
Dr Amanda Gummer
We are also proud to work alongside a range of experts in their field to support our clients in reaching their goals.
A FEW OF OUR HAPPY CLIENTS
Stay up-to-date with the Latest Industry News
Dr Amanda Gummer appeared on the Victoria Derbyshire show to share her thoughts on news that one school is going against the grain in allowing parents to take children out of school during Term-Time
Dr Amanda Gummer shares her views on new reports that primary school children are attending lessons unwashed and in dirty clothing due to hygiene poverty issues.
After the crazy toy fair season, Q2 is the period where all the plans kick into action and this year has been busier than ever. Here are some key updates – it’s exciting times, so do get in touch to find out more and get involved The Good Toy Zone
-> Continue reading Fundamentally Children – Quarterly Update – Q2 2018
Dr Amanda Gummer shares insight into why even as adults we are into the huge phenomenon that is…Dinosaurs!
Dr Amanda Gummer explains the benefits of play dates and why it doesn’t need to cos a fortune to host a child’s friend
Dr Gummer shares her advice on why parents ought to encourage curiosity in their children by allowing them to ask questions.
The Good Toy Zone: A Place for Good Toys to Call Home We are pleased to announce that we are all set to open the Good Toy Zone, an area that will give kids a chance to play and interact with Good Toys that have tried, tested and approved by the Good Toy Guide,
-> Continue reading Media: The Launch of the Good Toy Zone
Dr Amanda Gummer shares some practical psychological insights to handle family favouritism in the healthiest way
Fundamentally Children is delighted to announce its partnership with the Theodora Children’s Charity for the new campaign – #Fun4All.
Dr Amanda Gummer explains the effects on children that emerge as a result of parent hoarding