vTech Crisis Management

Brief & Background

Toot Toot Drivers Train Set received negative publicity in the national media.

The toy was Good Toy Guide approved and vtech turned to Fundamentally Children to support their media reaction.

Summary of services provided

  • An expert, independent media spokesperson to support crisis management
  • Good Toy Guide endorsement to help quash a negative story

How we helped

Despite the unfortunate incident the Toot Toot trains are a great product that had simply been misused. We were proud to have approved it at the Good Toy Guide and delighted to provide an expert spokesperson to refute the media claims and help quash the negative story. Dr Gummer was able to contribute from both parenting and play angles and the story quickly died down.

"We have tested the Toot Toot Drivers Train rigorously on multiple occasions and there has never been a problem when it is played with properly. Accidents happen - do we really live in a world where a motorised toy needs to come with a warning about not to put it in your hair? This is an unfortunate accident, not an inherent issue with the toy train.

- Dr Amanda Gummer 

Talk to us about protecting your reputation with expert endorsement and media support for your brands

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