Brief & Background
TOMY needed to some insight and feedback on the appeal of their new Aquadoodle Super Colour Delux and to obtain some video feedback from parents to support their social media campaign. The timing of the project coincided with the annual Three Foot Festival and this provided a cost-effective way of conducting the research and filming the parents.
Summary of services provided
- Experiential Marketing
- Guided play and product demonstrations
- Research and product insight
- Video interviews with parents
How we helped
The team at Fundamentally Children developed the questionnaire that was posed to parents at the event, coordinated the parent interview video plan, and analysed the data generated from across the three days.
The data was then fed back to TOMY and key to their marketing campaign surrounding the product. Whilst the research was taking place, the range was also showcased to thousands of pre-schoolers in a playful and encouraging environment created by the Fundamentally Children team and tent.