Supporting the UK launch of Tiggly

Brief & Background

 

Tiggly launched its range of connected toys in the UK in 2015. 

As a small start-up new to the UK market they were keen to involve local experts to help get their messages across. We had been particularly impressed with the Tiggly range during testing - 2 of their apps were the first to receive full marks - are were delighted to provide our support.

Summary of services provided

  • Support via our stand at Toy Fair 2015
  • Expert editorials in support of their products
  • Extending their reach via our network of bloggers
  • Facilitating Amazon reviews through our network of parents
  • Expert endorsement at our Great Tech Toys for Christmas even at the Apple Store

How we helped

Launching in a new market can be hard work, particularly for a small start up. Over the course of 2015 we worked with Tiggly on a number of projects to support their UK launch. After the success of their involvement on our stand at Toy Fair, we provided a range of services around their launch date in the summer to raise their profile, provide our endorsement and extend their reach. This included liaising with our blogger network for reviews, sending samples to parents in exchange for honest Amazon reviews and endorsing Tiggly via a range of articles. 

Tiggly launched their range in iTunes stores in the run up to Christmas 2015 and we were delighted to be able to arrange an event at the Apple Store in Covent Garden, London, on Great Tech Toys for Christmas featuring Tiggly alongside Osmo, and Sphero SPRK. Our panel of experts comprised Simon Jary (Publisher of PC Advisor), Oliver Quilan (Digital Education expert), Ruth Arnold (Tech-savvy Mummy Blogger @GeekMummy) and Lucy Gill (our very own Children's app and tech expert), chaired by our Commercial Director, Georgina Dalton - providing a wonderful balanced discussion as well as an opportunity for hands-on play. The event was highly praised by attendees and Apple staff alike, the latter feeling it really helped them to sell the featured products.

"“FC’s team is very professional, dedicated, flexible and supporting. They were very committed to the project, as if they were part of the Tiggly team, and managed to get us reviews, feedback and support in a very tight timeline with great success! We couldn’t have asked for better partners to accompany our launch in the UK.”

- Michal Eliakim

Marketing Manager at Tiggly

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