January 19, 2016

Case Studies

Case Studies

We have worked alongside many reputable brands across a number of Industries. Take a look at the projects we have worked on...


We hosted Aquadoodle at the Three Foot People's Festival and we were able to effectively target a prime audience who were very interested in the range of children's toys and products from the brand. 


Dr Gummer provided consultancy on the script, child development milestones as well as being present on the set to facilitate natural, engaging filming. 

Scary Beasties

We have been delighted to work with Scary Beasties to user test 2 prototype games in 2016 so far. Both apps incorporated a range of interesting features that help get children active.

Happy Studio

McDonald's partners R/GA brought Fundamentally Children (as well as the fabulous developers at Preloaded) to provide expertise on child development, play and children's apps.

John Lewis

John Lewis had a series of aims which they looked to achieve during the Christmas period with the help of Fundamentally Children


Games To Get approached us at London Toy Fair, looking to gain support with developing and endorsing their Sussed? card game and advice on promoting and retailing their product.


Launching in a new market can be hard work, particularly for a small start up. Over the course of 2015 we worked with Tiggly on a number of projects to support their UK launch.


Morrisons had commissioned research into children's ability to dress themselves for their Nutmeg Children's clothing. They wanted an expert in child development to make sense of the research and answer media questions about it during a radio day.


Mothercare wanted to upskill their staff with expert information and knowledge in several areas including the importance of a balanced play diet & ages and stages of child development in early years

Pan Macmillan

Pan Macmillan approached us to provide research and insight into children’s engagement with and parents’ perceptions of Campbell Books.


Having worked with Mookie to support several of their brands in the past, when they were developing Pebli, they asked for our input to ensure the interaction between the screen and off line play added real play value and increased opportunities for development.


Following negative publicity in the media on a Good Toy Guide Approved product. The brand turned to us to support their media reaction

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