Are tweens living life for social media likes?

The Children’s Commissioner, Anne Longfield, recently published of a piece of research she carried out with primary school children about their use of social media.   The study took place in 2017, with eight focus groups, encompassing 32 children aged eight to 12 and aimed to understand the impact of social media on this age
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How to use the Good Toy Guide stamp to its full advantage

  Reviews are a popular and effective means of marketing products. Here at Fundamentally Children, however, our product evaluations are more comprehensive than a simple review. Each product is tested by children, as well as our team of experts, to produce an extensive appraisal of the toy or app in question, with ratings for fun,
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Event – The 2017 National Children’s Activities Conference

  The National Children’s Activities Conference is back for all children’s activities providers who want knowledge, motivation and connections to grow their business. We’re pleased to announce that Founding Member of the CAA and Founder of Fundamentally Children, Dr Amanda Gummer, will be in attendance to deliver a presentation on the ‘Ages and Stages of
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