Find out more about how we work with…
Toy Companies & Inventors
Stay up-to-date with the Latest Industry News
Dr Amanda Gummer features in the Irish Examiner to share her top tips on… How parents can help their children ‘fail’ better
In our latest ‘meet the associate’ article, where we talk in more depth with each member of the Fundamentally Children Associates Network, we are having a natter with Vicki Thomas You can find out more about the Associates Network here Over to Vicki… 1 – Could you tell us a bit
-> Continue reading Meet the Associate – Vicki Thomas
One of the key ingredients in the recipe for a successful business is customer loyalty. And once you created a group of loyal customers and followers, you’re a step closer to creating superfans for your business. There is a number of different types of brand superfans, ranging from the general public to social media influencers,
-> Continue reading Creating brand superfans and ambassadors
Dr Amanda Gummer speaks to Antony Collins at BBC Radio Tees to discuss… How should we, as parents, expose children to failure and the opportunities we can present to them to embrace it.
Among the top priorities when putting together both business and marketing plans, should be how to build credibility in your business. It’s important for both trade and consumer audiences to trust you will do what you say you will, that you understand your market, that your products are beneficial to their users, and that you
-> Continue reading Building your brand credibility
The experts at Fundamentally Children, founded by Child Development Psychologist, Dr Amanda Gummer, have endorsed Craft Buddy’s Crystal Art Card kits, adding the range to the recommended products in the prestigious Good Toy Guide.
The fourth person to take the ‘Meet the team’ hot seat is Rebecca Alfandary, who works in Business Development in the nursery and education sectors. Rebecca joined the team at the end of 2018 and has hit the ground running, building great relationships with exciting new clients, and brings her extensive knowledge of the education
-> Continue reading Meet the team – Rebecca Alfandary
With such a huge focus on green products at the moment, it’s easy for people to place blame on certain industries. And unfortunately, the children’s industries are an easy target. A large proportion of modern toys are created from plastic, there is often a large amount of packaging to allow try-me functions and such like,
-> Continue reading Creating truly eco-friendly toys
There’s no denying that influencers, brand ambassadors and experts can be a powerful marketing tool across social media, blogs, and websites. We talked recently about how to choose good influencers, but equally important when choosing the right people to work with, is what kind of influencer is best for your brand. There are huge
-> Continue reading What influencer is right for your brand?
Children develop rapidly through the first months and years of life, making this a time of massive change for little ones and their parents. Traditionally this age group has been separated into ‘baby’ and ‘pre-school’ markets, but if we look at the stages of development within these categories, it’s clear than an awful lot is
-> Continue reading How to stand out in the crowded preschool market