Support for development & marketing from experts in children, play, toys and apps
Product Evaluation & Accreditation
Submit your product to the Good Toy Guide or Good App Guide for evaluation by our expert testing team
Research & Insight
Expert advice, play testing & research for child-centred development.
Endorsement & Brand Support
Use our expert voice to build trust in your brand and communicate the benefits of your product.
We also offer a range of seminars, training opportunities and are the independent accrediting body of the CAA
We have worked alongside many reputable brands within the Toy & App Industry
Danone case study – media support and consultancyCase Study
Scary Beasties – App User Testing
Mothercare Staff Training
Research & Insights to Support Happy Studio App Development
John Lewis Play Day
Games to Get – Supporting Development & Endorsement
Supporting the UK launch of Tiggly
Pan Macmillan: Staff Training and Product Support
Research into Morrison’s Nutmeg Clothing Range
Mookie Toys: Supporting Pebli Town’s Development
vTech Crisis Management
Our depth of understanding of children is at the heart of everything we do
Our family-friendly team of professionals are proud of their deep understanding of children and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.
Some of the Friendly Faces over at Fundamentally HQ
Dr Amanda Gummer
We are also proud to work alongside a range of experts in their field to support our clients in reaching their goals.
A FEW OF OUR HAPPY CLIENTS
Stay up-to-date with the Latest Industry News
Dr Gummer’s latest piece in the Huffington Post takes a look at how parents can ‘re-find their mojo’ and find their balance when it comes to parenting.
We pride ourselves on being able to identify best practice in children’s products and services and help raise standards across children’s industries.
Here is a list of children services and specialists who we have collaborated and come recommended by us!
Dr Gummer explains the potential pitfalls which lay ahead as the result of parents allowing their children to take ‘Mental Health Days’
Dr Amanda Gummer featured on Sky News to discuss a school’s decision to allow children to wear slippers at school in an attempt to boost academic results.
Dr Gummer talks to the Huffington Post UK to share what parents can say when confronted with a child who just won’t take no for an answer.
Dr Gummer talks to the Huffington Post UK and shares her top tips on how to manage with little sleep as a parent.
We have joined forces with Morton Michel to offer their members access to exclusive discounts on staff training and seminars with Fundamentally Children.
We are delighted to be supporting KidsOut throughout 2017 in a bid to aid them in their mission to bring fun and happiness into the lives of disadvantaged children.
We’re gearing up for our 5th appearance at London Toy fair 2017 where we will be on hand to support clients both current and new and their products to a wider audience