Support for development & marketing from experts in children, play, toys and apps
Product Evaluation & Accreditation
Submit your product to the Good Toy Guide or Good App Guide for evaluation by our expert testing team
Research & Insight
Expert advice, play testing & research for child-centred development.
Endorsement & Brand Support
Use our expert voice to build trust in your brand and communicate the benefits of your product.
We also offer a range of seminars, training opportunities and are the independent accrediting body of the CAA
We have worked alongside many reputable brands within the Toy & App Industry
Scary Beasties – App User Testing
Mothercare Staff Training
Research & Insights to Support Happy Studio App Development
John Lewis Play Day
Games to Get – Supporting Development & Endorsement
Supporting the UK launch of Tiggly
Pan Macmillan: Staff Training and Product Support
Research into Morrison’s Nutmeg Clothing Range
Mookie Toys: Supporting Pebli Town’s Development
vTech Crisis Management
Our depth of understanding of children is at the heart of everything we do
Our family-friendly team of professionals are proud of their deep understanding of children and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.
Some of the Friendly Faces over at Fundamentally HQ
Dr Amanda Gummer
We are also proud to work alongside a range of experts in their field to support our clients in reaching their goals.
A FEW OF OUR HAPPY CLIENTS
Stay up-to-date with the Latest Industry News
This guide takes a look at some of the important reasons for exposing children to early second language learning in an attempt to help them become bilingual
Dr Gummer speaks to BBC Radio Tees to speak about how parents should set boundaries to prevent parental abuse.
We are pleased to announce the expansion of our team by welcoming our new PR & Marketing Executive alongside the launch of our Associate Network
Learning to Read and Write are fundamental life skills. In this piece, we’ll look at some products that will help children learn these crucial skills.
Social play is crucial for kids to make friends, learn to communicate with others. In this article we’re looking at how you can create products to get children playing together at each of these stages.
Dr Amanda Gummer discusses the importance of outdoor play for children with Saga and highlights some of the benefits that will support a child’s development
Dr Amanda Gummer featured on Sky News to discuss a report from PACEY which revealed that a quarter of kids aged between 3-5 are unhappy with their body appearance
We’ll be looking at a host of products out there, which we believe to be useful in supporting a child’s development and easing them into primary school.
The Huffington Post UK spoke to psychologist Amanda Gummer at Fundamentally Children about the best way for parents to deal with back to school ‘dread’.
Our Guest blog from the IPG looks into the current publishing landscape and how they can support small independent publishers to compete with larger brands