Support for development & marketing from experts in children, play, toys and apps
Product Evaluation & Accreditation
Submit your product to the Good Toy Guide or Good App Guide for evaluation by our expert testing team
Research & Insight
Expert advice, play testing & research for child-centred development.
Endorsement & Brand Support
Use our expert voice to build trust in your brand and communicate the benefits of your product.
We also offer a range of seminars, training opportunities and are the independent accrediting body of the CAA
We have worked alongside many reputable brands within the Toy & App Industry
Danone case study – media support and consultancyCase Study
Scary Beasties – App User Testing
Mothercare Staff Training
Research & Insights to Support Happy Studio App Development
John Lewis Play Day
Games to Get – Supporting Development & Endorsement
Supporting the UK launch of Tiggly
Pan Macmillan: Staff Training and Product Support
Research into Morrison’s Nutmeg Clothing Range
Mookie Toys: Supporting Pebli Town’s Development
vTech Crisis Management
Our depth of understanding of children is at the heart of everything we do
Our family-friendly team of professionals are proud of their deep understanding of children and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.
Some of the Friendly Faces over at Fundamentally HQ
Dr Amanda Gummer
We are also proud to work alongside a range of experts in their field to support our clients in reaching their goals.
A FEW OF OUR HAPPY CLIENTS
Stay up-to-date with the Latest Industry News
We are delighted to be supporting KidsOut throughout 2017 in a bid to aid them in their mission to bring fun and happiness into the lives of disadvantaged children.
We’re gearing up for our 5th appearance at London Toy fair 2017 where we will be on hand to support clients both current and new and their products to a wider audience
We’ve had a fantastic year at Fundamentally Children in 2016 and we can’t wait for what lies ahead in 2017!
We’re taking a look at the impact which the 1001 critical days initiative has had in light of its 3rd anniversary.
Toy retailer The Entertainer has added the Good Toy Guide stamp of approval to its website.
We look at whether TV ads are the best way to spend one’s budget or if it’s time to reallocate more of this money onto more diverse campaigns
Our Research Assistant, Anna, shares some fun ideas with the Butterfly Mother’s readers to inspire imaginative play in children over the festive season.
Dr Amanda Gummer speaks to the Blended Parent Network about the Parent Centred Parenting Model and how to manage your child’s expectations this Christmas
The expert team from Fundamentally Children will be running their latest Play Day at the Cambridge branch of John Lewis on Tuesday, 6 December 2016.
Fundamentally Children is heading to John Lewis’ Cambridge store to run its 4th consecutive play day.