Support for development & marketing from experts in children, play, toys and apps
Product Evaluation & Accreditation
Submit your product to the Good Toy Guide or Good App Guide for evaluation by our expert testing team
Research & Insight
Expert advice, play testing & research for child-centred development.
Endorsement & Brand Support
Use our expert voice to build trust in your brand and communicate the benefits of your product.
We also offer a range of seminars, training opportunities and are the independent accrediting body of the CAA
We have worked alongside many reputable brands within the Toy & App Industry
Danone case study – media support and consultancyCase Study
Scary Beasties – App User Testing
Mothercare Staff Training
Research & Insights to Support Happy Studio App Development
John Lewis Play Day
Games to Get – Supporting Development & Endorsement
Supporting the UK launch of Tiggly
Pan Macmillan: Staff Training and Product Support
Research into Morrison’s Nutmeg Clothing Range
Mookie Toys: Supporting Pebli Town’s Development
vTech Crisis Management
Our depth of understanding of children is at the heart of everything we do
Our family-friendly team of professionals are proud of their deep understanding of children and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.
Some of the Friendly Faces over at Fundamentally HQ
Dr Amanda Gummer
We are also proud to work alongside a range of experts in their field to support our clients in reaching their goals.
A FEW OF OUR HAPPY CLIENTS
Stay up-to-date with the Latest Industry News
Hasbro are inviting sign ups to their first ever subscription service which looks to deliver family game nights direct to your door step.
Dr Gummer features on Radio 5 Live to discuss whether Dads should or should not be best friends with their children and what boundaries should be in place.
Dr Gummer looks at some of the potential problems which surround licensed products as a result of non licensed products and offers her tips to avoid these.
We already know that extra-curricular activities have lots of benefits for children, but did you know that parents can also reap benefits too?
Dr Amanda Gummer spoke to Sky News about the Fidget Spinner phenomenon which is now being banned across schools nationwide.
Dr Gummer speaks to BBC Scotland to share her thoughts on the latest playground craze, Fidget Spinners and why there is more than meets the eye!
Dr Gummer speaks to BBC 5 Live to share her thoughts on how parents should discuss the topic of terrorism with children
How can you ensure that you are taking all the necessary steps to ensure your idea or product has the best possible chance of breaking into and succeeding?
Dr Gummer featured on Talk Radio with Julia Hartley-Brewer to discuss why Babies from different cultures cry differently to others?
Dr Gummer’s latest piece in the Huffington Post takes a look at how parents can ‘re-find their mojo’ and find their balance when it comes to parenting.