Support for development & marketing from experts in children, play, toys and apps
Submit your product to the Good Toy Guide or Good App Guide for evaluation by our expert testing team
Research & Insight
Expert advice, play testing & research for child-centred development.
Endorsement & Accreditation
Use our expert voice to build trust in your brand and communicate the benefits of your product.
We also offer a range of seminars, training opportunities and are the independent accrediting body of the CAA
We have worked alongside many reputable brands within the Toy & App Industry
Scary Beasties – App User Testing
Mothercare Staff Training
Research & Insights to Support Happy Studio App Development
John Lewis Play Day
Games to Get – Supporting Development & Endorsement
Supporting the UK launch of Tiggly
Pan Macmillan: Staff Training and Product Support
Research into Morrison’s Nutmeg Clothing Range
Mookie Toys: Supporting Pebli Town’s Development
vTech Crisis Management
Our depth of understanding of children is at the heart of everything we do
Our family-friendly team of professionals are proud of their deep understanding of children and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.
Some of the Friendly Faces over at Fundamentally HQ
Dr Amanda Gummer
A FEW OF OUR HAPPY CLIENTS
Stay up-to-date with the Latest Industry News
Out of school activities are hugely popular with children and are considered a great way to enhance one’s attainment at school
Dr Gummer speaks to LBC Radio to discuss the topic of Sibling Rivalry and whether or not it is a good thing.
We brought along 2 interns to this year’s Children’s Media Conference and ask them to share their experience over the 3 day event in Sheffield.
Dr Gummer was a guest on the Sky News studio to discuss a recent Report, which revealed a 20% increase in Teenage Counselling as result of exam pressure
We strongly believe that every child should have the chance to reach their potential, but realise that there is an education gap between advantaged & disadvantaged children
We’re delighted to announce our partnership for the Digital Kids Summit, which kicks off on September 13th in San Francisco.
We’re looking into the importance of a balanced play diet for children and what toymakers and developers should consider when creating educational toys…
Our latest Expert, Independent Tips from the Good Toy Workshop offers up some advice for Toymakers to consider when developing travel toys for kids.
Dr Gummer speaks to BBC Radio Cambridgeshire about TV Content and it’s suitability for Children.
We’re pleased to announce the launch of a new category to our endorsement and accreditation services with the FC Endorsed stamp of approval.